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Lusha Review
Reviewed by Carlos Gil · Founder & Editor, The Best Network
Updated 7 min readEditorially reviewed
Quick facts
- Starting price
- Free (40 credits/mo) / $37.45/mo (Starter, annual)
- Free plan
- Yes
- Best for
- SMB sales teams, founders doing outbound, and recruiters sourcing candidates
- Platforms
- Web, Chrome extension, Salesforce/HubSpot apps, REST API
Pricing checked against the official Lusha pricing page on . See every plan or the pricing tracker.
BestStacked Score
Weighted average of 5 categories. Methodology below.
Quick answer
Which Lusha plans include intent topics?
Every paid self-serve plan includes 5 buying intent topics. Starter ($37.45/mo billed yearly), Pro ($52.45/mo) and Premium ($299.95/mo) all list 5 topics; Premium adds unlimited intent results. The quote-only Scale plan raises the limit to 25 topics. The Free plan doesn't list intent topics.
- Credit cost
- Lusha's credit table charges 1 credit per intent topic for each company or contact.
- Data source
- Intent comes from Bombora Company Surge data. An admin picks the topics and can reset them every 30 days.
- Versus Apollo
- Apollo lists 1 intent topic on Free, 6 on Basic and Professional, and 12 on Organization.
The Verdict
Lusha is the right B2B contact data tool for sales teams under 50 reps and for founders running their own outbound. Validate contact accuracy against a sample from your target audience before committing. The Chrome extension surfaces contact data on LinkedIn profiles and company sites with one click, the Salesforce and HubSpot integrations push enriched records cleanly, and the credit-based pricing model is dramatically cheaper than ZoomInfo's seat-and-credit licensing. The trade-offs: the credit system can be confusing for new buyers, the database depth is smaller than ZoomInfo for enterprise targets, and the European data coverage lags vs. Cognism.
Best for
SMB sales reps, founders running founder-led outbound, and recruiters sourcing engineering or technical talent.
Skip if
You're an enterprise sales team targeting Fortune 500 accounts (ZoomInfo wins on data depth) or you're prospecting heavily in Europe (Cognism is GDPR-stronger).
The Background
What Is Lusha?
Lusha is a B2B contact data and sales intelligence platform that gives sales reps, recruiters, and marketers verified email addresses, direct dial phone numbers, and company firmographic data. Reps use Lusha through a Chrome extension that overlays contact data on LinkedIn profiles, company sites, and Salesforce/HubSpot pages — or through the web app for bulk list building and CSV enrichment. The pricing model is credit-based: each plan grants a fixed number of contact credits per month or per year, and one credit reveals one contact's verified email or phone number.
The Product
Lusha Features: What You Actually Get
Chrome extension on LinkedIn and the web
The signature Lusha workflow: install the Chrome extension, browse LinkedIn, and contact data appears as an overlay on profiles. Click to reveal the email and phone, push the contact to Salesforce/HubSpot/Outreach in one click. The same overlay works on company websites, Crunchbase, and AngelList. For most sales reps, this replaces 80% of their data tool usage.
A founder browses 30 ICP-fit LinkedIn profiles, reveals 30 verified emails in 5 minutes, pushes them straight to HubSpot for sequencing.
Bulk enrichment and prospecting database
The web app exposes the full contact database for filtered prospecting: search by company size, revenue, industry, technology, location, and headcount growth. Build lists of 50-5,000 contacts at a time, enrich existing CSVs with email and phone data, and push results directly into your CRM. Bulk enrichment is available on the Starter plan and above.
Build a list of 500 SaaS marketing directors at companies using HubSpot, enrich with verified emails, push to Outreach for a 3-touch sequence.
Verified contact data (email + mobile + direct)
Lusha reveals business emails, direct dials and mobile numbers, plus firmographic data. Lusha says its data comes from its Community Program (members who share email signatures), licensed third-party directories, public sources and inferred data such as email patterns. We haven't run an independent accuracy test, so check a sample of contacts from your own target market before committing to an annual plan.
Pull a verified mobile number for a CMO at a target account and follow up a cold email with a call. Budget 5 credits for each phone reveal.
Buying intent signals
Lusha Intent uses Bombora Company Surge data to flag companies actively researching topics you choose. Starter, Pro and Premium each include 5 buying intent topics, with Premium adding unlimited intent results. Scale raises the limit to 25 topics. Topics are set by an admin and can be reset every 30 days, and Lusha rates surging accounts as Very Hot, Hot or Warm.
A sales rep targeting 200 mid-market accounts runs intent signals on 'data integration' as a topic — top 30 surging accounts become the priority outbound list this quarter.
Salesforce and HubSpot native integrations
Native Salesforce and HubSpot integrations push enriched contacts and accounts directly into the CRM with field mapping, deduplication, and lookalike-based enrichment. The Salesforce app adds a 'Lusha' tab on Lead/Contact records for one-click enrichment from inside Salesforce.
A SDR enriches 50 inbound leads in HubSpot with one batch action, fills missing email/phone fields, ready for sequence in 30 seconds.
API and CSV enrichment
Every plan includes API access, but the limits differ. Free and Starter get strict rate limits (40 calls a minute, 100 a day), Pro gets 1,500 a day, and Premium's Advanced API allows 18,000 a day. Webhooks start on Pro. CSV enrichment is capped at 100 rows on Free and Starter and unrestricted from Pro.
Run a nightly job through the API to enrich every new HubSpot lead with mobile phone before the next morning's SDR start.
Lookalike contacts
From any verified Lusha contact, generate a lookalike list of similar contacts based on role, company size, industry, and seniority. This is the prospecting workflow that turns one good contact into a list of 50 — useful when you find a perfect ICP-fit champion and want to multiply that across accounts.
Find a great VP of Marketing at a SaaS company, generate 30 lookalikes at similar companies for the next outbound campaign.
Email sequences on every plan
Lusha's comparison table lists email sequence automation on every plan, including Free, alongside call recordings and AI insights. It's not as deep as Outreach or Apollo, but it's enough for a founder or small team to run outbound from one tool.
A founder runs a 4-touch outbound sequence to 100 contacts directly from Lusha — no separate Outreach license needed at the early stage.
Feature recap
- Chrome extension on LinkedIn + the web
- Bulk enrichment and contact prospecting
- Verified email + mobile phone + direct dial
- Buying intent: 5 topics (Starter to Premium), 25 on Scale
- Salesforce and HubSpot native integrations
- API on every plan, with higher limits on Pro and Premium
- Lookalike contact generation
- Email sequences on every plan
The Numbers
Lusha Pricing: Every Plan Explained
Lusha's pricing is credit-based. An email reveal costs 1 credit and a phone reveal costs 5, so revealing both for one contact costs 6. Annual billing saves 25% and grants the year's credits upfront. On monthly plans, Pro and Premium let unused credits roll over up to twice the monthly allowance.
| Plan | Monthly | Annual | Included Features | Best For |
|---|---|---|---|---|
| Free | $0 | $0 | 40 credits/mo, 1 seat, basic filters, verified email + phone, sequences | Founders testing the platform or doing very light prospecting |
| Starter | $49.90 | $37.45 | 4,800 credits/yr, 1 seat, lookalikes, bulk enrichment, AI assistant, 5 intent topics | Solo founders and SMB reps doing regular outbound |
| ProBest value | $69.90 | $52.45 | 7,200 credits/yr, 2 seats, higher API limits, unlimited CSV enrichment, webhooks, signals, 5 intent topics | Small sales teams running consistent outbound |
| Premium | $399.90 | $299.95 | 40,800 credits/yr, 5 seats, Advanced API, credit allocation, 5 intent topics with unlimited results | Mid-market sales teams scaling outbound across multiple reps |
| Scale | Custom | Custom | Custom credits (Lusha advertises 50%+ off per credit), SSO, 25 intent topics, advanced compliance, dedicated success team | Enterprise sales orgs with compliance requirements |
Pricing verified . Tools change pricing frequently — confirm at Lusha before purchasing.
Credits go faster than they look, because phone numbers cost 5 credits each. On Starter ($37.45/mo billed annually, 400 credits a month) you can reveal about 400 emails, or about 66 contacts with both email and phone. Pro ($52.45/mo annually, 600 credits a month) adds a second seat, webhooks, unlimited CSV enrichment and higher API limits, which suits a founder plus one rep. Premium ($299.95/mo annually, 3,400 credits a month) is where 5-person teams land, mostly for the seats and credit allocation. If you need 25 intent topics or SSO, that's Scale, which is quote-only. Lusha's seat count for Pro is listed as 2 in its pricing data, though older copy on the page says 3, so confirm at checkout.
The Tradeoffs
Lusha Pros and Cons
What we love
- Cheapest serious B2B contact data tool in the category
- Chrome extension surfaces contact data on LinkedIn, company sites, Gmail and CRMs
- Salesforce, HubSpot, Dynamics, Zoho and Bullhorn integrations on every plan, including Free
- Mobile phone data is genuinely useful for high-touch sales
- Salesforce and HubSpot native integrations push cleanly
- Free tier (40 credits/mo) is real and useful for testing
- Annual billing grants credits upfront — no monthly throttling
What could be better
- Phone reveals cost 5 credits, so credit budgets drain fast
- Database smaller than ZoomInfo for Fortune 500 contacts
- European data coverage lags Cognism
- Sales engagement features feel basic vs. Outreach
- Only 5 intent topics below the quote-only Scale plan
- Enterprise tier (Scale) requires sales call
The Audience
Who Should Use Lusha?
Best for: founders running founder-led outbound
Starter at $37.45/mo (billed annually) gives you 400 credits a month: about 400 email reveals, or about 66 contacts with email and phone. The Chrome extension turns browsing LinkedIn for ICP-fit prospects into revealed, CRM-ready contacts in a few clicks.
Best for: small sales teams (2-5 reps)
Pro at $52.45/mo covers 2 seats with webhooks and higher API limits. Five reps fit Premium at $299.95/mo, which includes 5 seats and 3,400 credits a month. Pair either with a dedicated sequencer if you need deeper outbound automation.
Skip if: you're prospecting Fortune 500 in Europe
ZoomInfo wins on enterprise data depth and Cognism wins on GDPR-compliant European contacts. Lusha's sweet spot is North American and global SMB/mid-market — not the Global 2000.
The Methodology
How We Reviewed Lusha
Our editorial evaluation considers product information, official documentation, pricing, features and professional experience. It is not a claim of documented hands-on testing.
Our review methodology →What changed
- : Added an intent-topics answer and two FAQs: what intent topics cost (1 credit per topic per company or contact, per Lusha's credit table) and how Lusha's topic limits compare with Apollo's. Checked against Lusha's and Apollo's pricing pages on October 10, 2026.
The Field
Lusha vs The Competition
B2B contact data is a competitive category. Three serious alternatives are worth understanding before committing.
| Tool | Starting Price | Free plan | Best Feature | BS Score |
|---|---|---|---|---|
| Lusha | Free (40 credits/mo) / $37.45/mo (Starter, annual) | Yes | Chrome extension on LinkedIn and the web | 8.6/10 |
| Apollo | Free / $49/user/mo (annual) | Yes | Best for built-in sequences and dialer | 9.2/10 |
| ZoomInfo | Quote only (no public pricing) | No | Best for enterprise data depth and intent | 8.5/10 |
| Cognism | Custom (sales quote) | No | Best for GDPR-compliant European data | 8.3/10 |
| Clay | Free / Launch $167/mo | Yes | Best for waterfall enrichment workflows | 9/10 |
Apollo: Apollo bundles a contact database with unlimited sequences from its $49 Basic plan and a dialer, which makes it the stronger all-in-one outbound tool. Lusha is simpler if you mainly need contact lookups, CRM enrichment and the Chrome extension.Read our Apollo review →
ZoomInfo: ZoomInfo is the gold standard for enterprise sales — deepest database, best intent signals, deepest integrations. The price tag and contract structure rule it out for SMB.Read our ZoomInfo review →
Cognism: Cognism's European data and GDPR compliance lead the category for EMEA outbound. Lusha is significantly cheaper for North American use cases and has a better SMB UX.Read our Cognism review →
Clay: Clay layers multiple data providers (including Lusha) for waterfall enrichment — try Lusha first, fall back to Apollo, then ZoomInfo. Lusha is the right choice as a single-source tool; Clay is the right choice as the orchestration layer above it.Read our Clay review →
In The Wild
How People Actually Use Lusha
A solo SaaS founder doing 50 outbound emails/week
Use the Free plan (40 credits/mo) to test, upgrade to Starter at $37.45/mo for 400 credits/month. Browse LinkedIn for ICP-fit prospects, reveal contacts with the Chrome extension, run a 3-touch sequence directly in Lusha. Total stack cost under $40/mo.
An SDR team of 5 at a B2B SaaS company
Premium at $299.95/mo (billed annually) includes 5 seats and 3,400 credits a month, with credit allocation per rep. Push enriched contacts to Salesforce, run sequences in Outreach or Salesloft, and review your 5 intent topics weekly to pick priority accounts.
A technical recruiter sourcing engineering talent
Use the Chrome extension on LinkedIn to reveal verified emails for engineering candidates. Pro's 600 credits a month cover about 100 candidates with both email and mobile, or 600 email-only reveals. Bullhorn integrates natively; other ATS tools connect through Zapier or Make.
A consulting firm building targeted account lists for ABM
Use Bulk Enrichment to enrich a 500-account ABM target list with key contacts (CEO, CMO, VP of Operations). Layer intent signals to identify which 50 accounts are surging on relevant topics this quarter, prioritize outbound to those.
The Ecosystem
Lusha Integrations
Lusha's integrations focus on the modern sales stack — CRMs, sequencing tools, and the data warehouse layer for revops teams.
- →Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM (all plans)
- →Pipedrive, monday CRM, Capsule
- →Bullhorn (recruiting)
- →Outreach, Salesloft, Gong, Chili Piper
- →Clay
- →Zapier, Make, n8n, Workato
- →Slack, Gmail, Outlook
- →ChatGPT and Claude (MCP connectors)
- →API on every plan (rate limits vary)
- →Webhooks (Pro and above)
- →CSV upload and download
- →Chrome extension
Lusha's comparison table lists the main CRM integrations on every plan, including Free, so you can test the CRM workflow before paying. Integrations listed here come from Lusha's own integrations page; we removed earlier mentions we couldn't verify.
Common Questions
Lusha FAQ
The Final Word
Should You Use Lusha?
Lusha is one of the most affordable self-serve B2B contact data tools for founders and small sales teams. The Chrome extension and CRM integrations are the reasons to buy it, and every plan includes API access and email sequences. Go in knowing the credit math, because phone reveals cost 5 credits, and knowing that 5 intent topics is the limit until the quote-only Scale plan. Test your own market on the Free plan first.
Yes, if
you're a founder or SMB sales team running founder-led or rep-led outbound at SMB scale
No, if
you need enterprise data depth or you prospect heavily in Europe
About the reviewer
Carlos Gil
Founder & Editor, The Best Network
Carlos Gil is the bestselling author of The End of Marketing, a LinkedIn Top Voice, and founder of The Best Network. He brings 15+ years in marketing to practical reviews of AI, SaaS, email marketing, creator, and ecommerce software.
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