Author profile
Founder & Editor, The Best Network
Digital marketing since 2008. Corporate experience. Real businesses. Better software decisions.
Carlos Gil is the Founder & Editor of The Best Network, bestselling author of The End of Marketing, and a LinkedIn Top Voice. His digital marketing career began in 2008 and spans corporate roles at LinkedIn and BMC Software, consulting for global brands, creator partnerships, and building his own businesses.
Since 2008
In digital marketing
Bestselling
Author
International
Keynote speaker
Top Voice
Biography
Carlos Gil has worked in digital marketing since 2008, building a career across corporate marketing, consulting, content creation, and entrepreneurship.
He's held marketing roles at LinkedIn, BMC Software, Winn-Dixie, Save-A-Lot, and Green Dot Bank, and worked on marketing initiatives for companies including DocuSign, Western Union, Hertz, and GetResponse.
Across those roles, Carlos has worked on social media strategy, demand generation, go-to-market campaigns, executive content, creator partnerships, and audience growth.
He's also the bestselling author of The End of Marketing, an international keynote speaker, and an entrepreneur who co-founded Outlaw Masks and The Hype Section.
That combination shapes his approach to BestStacked. Carlos has worked inside corporate marketing teams, advised businesses, created sponsored content, and built companies of his own. He understands that the person choosing the software is often accountable for its cost, adoption, and business impact.
As Founder & Editor of BestStacked, he covers AI, SaaS, automation, marketing technology, and business software with an emphasis on clear tradeoffs and practical fit.
BestStacked distinguishes independent research from documented product use and clearly labels paid partnerships.
Founder's perspective
I've spent years on both sides of the table: helping technology companies grow and deciding which tools were worth paying for. More software isn't automatically a better business.
Background
Carlos has worked in-house, inside a software company, for consulting clients, as a paid creator and as a co-founder. Each area below names the relationship and links to a public source.
Corporate marketing
In-house roles
Carlos held marketing roles at a professional network, an enterprise software company, a bank and two grocery chains. Inside companies like these, a new tool has to clear budget reviews and internal approvals, and someone has to report what it delivered.
Marketing software
Previous role
Carlos joined GetResponse as its U.S. Brand Evangelist in 2024, and the company announced the role that September. It described the job as representing the email marketing and automation company at industry events, webinars and conferences. He also wrote for the GetResponse blog and was a guest on its Hot Seat webinar series.
Consulting
Client work
Carlos founded Gil Media Group, which builds AI marketing, automation, content and email systems for B2B teams and established small businesses. Its published client work includes a 90-day AI and content strategy engagement with 10X Health. He has also worked on marketing initiatives for DocuSign, Western Union and Hertz.
Creator economy
Sponsored work
As an Adobe Express Ambassador, Carlos made a sponsored tutorial and article on turning one video into a week of social posts. He has also published paid-partnership tutorials for Flodesk and Brevo on his YouTube channel. Each one is disclosed as sponsored where it's published.
Entrepreneurship
Co-founder
In 2020, Carlos co-founded Outlaw Masks, a direct-to-consumer brand that sold through Shopify and reached customers on TikTok, Instagram and paid retargeting. It generated more than $500,000 in founder-reported sales in its first six months. In 2022 he co-founded The Hype Section, a sneaker, apparel and collectibles business in Jacksonville, Florida. He told CNBC Make It that it brought in more than $1 million in sales in its first full year. Both figures are sales, not profit.
Selected reviews
AI Code Editor
An Agent-First AI Code Editor, Now Sold Through The X Subscription
Productivity / Knowledge Base
The flexible workspace that ate every other doc app
Automation / iPaaS
The default automation layer for everyone who isn't a developer
AI Presentations
AI Decks, Docs and Web Pages From a Prompt
Workflow Automation
The Open-Source Zapier Alternative That Devs and Ops Teams Actually Want
Sales Intelligence
Prospecting, Sequences and Credits for Small Sales Teams
Articles & guides
Tutorial · Sponsored
Your team doesn't lack information. It lacks one picture everyone can read. Three ways to turn code, workflows and campaign notes into visuals with Lucid and AI.
Workflow
A decision-and-workflow guide to ChatGPT for marketing: what to delegate, what to keep human, prompt examples, and review steps that prevent generic copy.
Tutorial
A practical first Agentforce workflow: prerequisites, how topics, instructions and actions fit together, and the security and review checks before launch.
Tutorial
Learn how to use Gamma with ChatGPT to turn existing AI conversations into polished pitch decks, sponsorship sales kits, and webinar presentations.
Tutorial · Sponsored
My five-step Adobe Express workflow for turning one original video into a week of clips, captions, resized creative, and scheduled social posts.
Tutorial · Sponsored
How I use Adobe Express Content Scheduler to stay consistent on social media without being glued to my phone.
Tutorial · Sponsored
The "one asset, multiple revenue streams" framework I use with Adobe Express Gen Presentations. Turn one 10-minute deck into 5 income sources.
Tutorial · Sponsored
A 5-step walkthrough for removing the background from a cluttered LinkedIn photo in under 30 seconds using Adobe Express. Sponsored by Adobe Express.
Tools & Strategy
From a panel I moderated at the Billion Followers Summit in Dubai — the 9-tool AI stack behind a billion-dollar personal brand. Beehiiv, Kit, Riverside, Opus Clip, Descript, Claude, ChatGPT, Buffer, n8n.
Sponsored
Five LinkedIn growth tactics for 2026 — write human, master the hook, drop corporate theater, run a newsletter, build a funnel. Sponsored by Adobe Express.
Sponsored
The 5 AI tools that power my social media workflow in 2026 — ChatGPT, Adobe Express, Riverside, HeyGen, and Lovable. How they work together. Sponsored by Adobe Express.
Sponsored
Five social media mistakes killing your reach in 2026 — fake-flex content, weak hooks, selling too soon, platform lock-in, no email list. Sponsored by Adobe Express.
Sponsored
Five social media strategies for brand marketers in 2026 — humanize through people, executive-led content, edutainment, community, media-company thinking. Sponsored by Adobe Express.
Sponsored
Five tactics moving the needle in 2026 — sound human, use Threads, get real, repurpose everything, own your audience. Sponsored by Adobe Express.
On LinkedIn
Carlos writes four LinkedIn newsletters of his own, connected to The Best Network. They are his publications, not separate editorial teams. Subscribing happens on LinkedIn and does not add you to BestStacked’s email list.
Best Software Reviews: Research-based software reviews for marketers, creators and business owners. What it does, who it fits and what to consider before subscribing.
Subscribe on LinkedIn ↗Humans Required: AI, work and the human judgment behind better decisions.
Subscribe on LinkedIn ↗Inbox Gold: Email strategy, audience ownership and monetization for people building a business beyond social media.
Subscribe on LinkedIn ↗Bad Marketing: The marketing tactics people argue about, and the lessons businesses can take from them.
Subscribe on LinkedIn ↗