Everyone's asking the wrong question
Most creators, consultants, and founders ask the same question: how do I make more content?
That's the wrong question.
The right question is this: how do I create one asset that makes me money in multiple ways?
If you're building a personal brand, running a consulting practice, or trying to sell what's in your head, the bottleneck is almost never ideas. You have expertise. What you don't have is time to turn every idea into a shippable asset.
That's what I want to talk about.
The blank page problem
Every deck, every workshop, every keynote starts the same way. Empty screen. Blinking cursor. That awful moment where you know what you want to say but can't figure out how to structure it.
For years, my workflow looked like this:
- Open PowerPoint or Google Slides
- Stare at the blank template for 20 minutes
- Force out a mediocre outline
- Design the slides myself, badly
- Never actually ship the workshop
Then Adobe Express released Gen Presentations, and my process changed completely.
How Gen Presentations works
Adobe Express Gen Presentations is a prompt to presentation generator. You describe what you want to teach. It creates a full first draft in about 60 seconds. Structure, headings, layout, imagery. Ready to edit.
Powered by Adobe Firefly (the same AI behind Adobe's commercial image generation), it's built specifically for professional presentations, not generic AI slides that look like everyone else's.
Here's what makes it different from other AI presentation tools I've tested:
Brand Kit integration. The slides match your brand from the first draft. Fonts, colors, logo placement. Not the generic AI look that screams stock template.
Real editing after generation. Every element is editable. You can rewrite text, swap images, change layouts. It's not a locked template.
Styles matching. Apply your brand style across every slide with one click. Change your mind on colors mid deck? Apply new styles, whole thing updates.
Co-editing. Bring in a teammate to co edit in real time. Handy when you're building a workshop deck with a business partner or client.
Export flexibility. Ship as PDF, PNG per slide, MP4 with animations, or present live in your browser.
AI doesn't replace your expertise. It removes the friction between your expertise and shipping.
The exact prompt I used
Here's the prompt I used to generate the deck in the video above:
That's 15 words. Adobe Express returned a 12 slide deck with:
- Title slide
- Problem framing
- Why personal brand matters in 2026
- The AI advantage for solo operators
- Step by step framework
- Real world examples
- Common mistakes to avoid
- Tools and workflow
- Call to action
I edited maybe 4 slides. The other 8 shipped as generated.
Total time: under 10 minutes.
The 5 revenue streams from one deck
This is where it gets interesting. That single presentation becomes at least 5 different revenue streams.
Lead generation webinar
Host it live on Zoom, LinkedIn Live, or YouTube. Free to attend. Capture emails in exchange for the replay. Turns cold traffic into your newsletter list.
Revenue
Indirect but massive. I've built 60,000+ subscribers this way.
Paid online course
Break the deck into a 5 module video course. Sell for $97 to $497 on your own site or a platform like Kajabi. Each slide becomes a lesson.
Revenue
$10K to $50K per launch depending on list size.
Keynote for paid speaking
The same deck (with light customization) is a keynote you deliver at conferences or corporate events.
Revenue
$5K to $25K per talk for most creators with a following.
Consulting sales tool
When a lead asks “what would working together look like?” — you send them the deck. It teaches your framework, shows your expertise, and softly positions you as the expert to hire.
Revenue
Closes deals you'd otherwise lose to indecision.
Content series
Break the deck into 12 short videos, LinkedIn carousels, or newsletter issues. Each slide is a hook.
Revenue
Indirect but feeds your brand for months from one asset.
Five outputs. One input. Ten minutes.
Try it yourself
Adobe Express Gen Presentations — free to start
Ship your first deck in under 10 minutes.
Five revenue streams. One input. Ten minutes.
Why this actually works
AI doesn't replace your expertise. It removes the friction between your expertise and shipping.
Every workshop, keynote, and course I've ever taught existed in my head months before I actually built it. The bottleneck was never the content. It was the 8 hours of designing slides that stopped me from getting the workshop out the door.
Gen Presentations kills those 8 hours. What used to take a full working day now takes an afternoon. That means I ship 3x more workshops. 3x more launches. 3x more asset creation from the same expertise I already had.
How to start today
The exact process:
- 1
Open Adobe Express
Open Adobe Express and click Generate a Presentation.
- 2
Write your prompt
Write a prompt describing what you want to teach. Use this format: Create a presentation that teaches [audience] how to [outcome] using [method].
- 3
Review the first draft
Review the first draft. Adobe Express generates in about 60 seconds.
- 4
Apply your Brand Kit
Apply your Brand Kit. Every slide updates instantly to match your brand.
- 5
Edit key slides
Edit 3 to 5 slides where your voice needs to come through. Leave the rest.
- 6
Add animations
Add simple animations to key transitions.
- 7
Export or present
Export as PDF (for lead magnet), MP4 (for video course), or present live.
- 8
Plan revenue streams
Plan the 5 revenue streams for that one asset. Ship them across 90 days.
The takeaway
Working smarter isn't about doing less. It's about making every asset you create work harder.
One presentation. Five revenue streams. Ten minutes to generate.
That's how you build a business that scales without burning out.
Try Adobe Express free and see how fast you can go from idea to finished deck.
This article is sponsored by Adobe Express. All opinions and workflow recommendations are my own, based on 90 days of hands on testing.
Working smarter isn't about doing less. It's about making every asset you create work harder.