Attio Review
Reviewed by Carlos Gil · Founder & Editor, The Best Network
Updated 6 min readEditorially reviewed
Quick facts
- Starting price
- Free (up to 3 seats); Plus $35/seat/mo billed annually ($44 monthly)
- Free plan
- Yes
- Best for
- Product-led and technical startups that want to model their own records and automate with AI
- Platforms
- Web app and mobile apps
BestStacked Score
Weighted average of 5 categories. Methodology below.
Quick answer
Is Attio worth it in 2026?
Attio is a CRM you shape around your own records: people, companies and deals, plus objects such as workspaces, users or investors. It syncs email and calendars, enriches records, and runs AI search (Ask Attio), AI agents and workflows on a monthly credit allowance. It's worth it for startups that want a modern, flexible CRM and an API they can build on. The free plan covers up to 3 seats; Plus is $35 per seat a month billed annually ($44 monthly) and Pro $79 ($99). Sequences, call recording and custom objects need Pro. Prices were checked on Attio's pricing page on October 13, 2026.
- Best for
- Product-led and technical startups that want custom records, an API and AI workflows in one CRM.
- Skip it if
- You want sequences or call recording on a budget; both need Pro at $79 a seat billed annually.
- Strongest capability
- The data model and developer access: objects you define, a REST API and webhooks on every plan, and an MCP server for AI assistants.
- Biggest limitation
- Credits. Ask Attio, AI agents and workflow steps that write data or call AI draw from monthly seat and workspace credits, and extra credits cost from $70 a month.
The Verdict
Attio is one of the strongest modern CRMs for startups that want to shape the data model to their business. Its free plan covers up to 3 seats and 50,000 records, Plus at $35 a seat billed annually adds more objects, records and funnel reports, and Pro at $79 brings sequences, call intelligence and custom objects. Ask Attio, AI agents and workflows are on every plan, but they run on a monthly credit allowance, so heavy automation means watching usage or buying credit packs. The API, webhooks and MCP server are available even on the free plan. Attio's own pages disagree on prices and plan features in places, and fees are non-refundable. We score Attio 8.7/10.
Best for
Startups that want a flexible CRM with AI and an API, and are happy to set up their own data model.
Skip if
You need sequences and calling cheaply, or want a CRM that works out of the box with no setup.
The Background
What Is Attio?
Attio is a CRM made by Attio Ltd, which says it builds from its London headquarters with teams across Europe and the US, and has more than 190 people. Its CEO and co-founder is Nicolas Sharp. In August 2025 it announced a $52 million Series B led by GV, bringing its total funding to $116 million. Attio describes its customers in different ways on different pages: 30,000+ customers on its homepage, 5,000 paying customers in the Series B post and 80,000 startups in its llms.txt file; all three are its own figures. During 2026 it added Ask Attio (an AI assistant that searches and acts on CRM data), an MCP server, a web research agent and a rebuilt Workflows builder for AI agents.
The Product
Attio Features: What You Actually Get
Flexible data model
Attio's pricing page caps objects at 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise, with 50,000, 250,000 and 1,000,000 records on the first three. Attio's help page lists custom objects from Pro. Formula attributes, historical attributes and time comparisons also start on Pro.
A B2B SaaS startup tracks companies, the workspaces they create in its product and the users in each workspace as linked records.
Ask Attio and AI agents
Ask Attio answers questions and, since April 2026, takes actions on CRM data; it runs on personal seat credits (100 a month on Free, 500 on Plus, 1,000 on Pro, 2,500 on Enterprise). Workflows, rebuilt in June 2026 for AI agents, run on pooled workspace credits (250, 1,500 and 10,000 a month). Triggers, logic and lookups are free; credits are used when a block writes data, calls an outside service or uses AI.
A founder asks Ask Attio which deals haven't had an email in 14 days and has an agent draft a follow-up for each.
Email, calendar and enrichment
Every plan syncs email and calendars (1 mailbox per user on Free and Plus, 2 on Pro) and enriches companies and people automatically. Enrichment adds more fields on higher plans: employee count and estimated ARR from Plus, funding raised from Pro. Email sending is capped at 200 a month on Free and 1,000 on Plus, and unlimited on Pro.
A seed-stage team connects Gmail and sees every conversation with an account on the company record, with headcount filled in.
Sequences and call intelligence (Pro)
Email sequences, templates and call recording with AI transcripts and insights are Pro and Enterprise features. Pro also adds advanced permissions for up to 10 teams, 100 reports and priority support.
A founder-led sales team records discovery calls, reviews AI summaries on each deal and enrolls cold leads in a three-step sequence.
Reporting
Reports are capped at 3 on Free, 15 on Plus (Attio's help page says up to 20) and 100 on Pro. Funnel reports and segmenting start on Plus; targets and historical comparisons on Pro.
A head of sales builds a funnel report from lead to closed-won and compares this quarter with last.
Feature recap
- Free plan for up to 3 seats and 50,000 records
- Objects and records you define; custom objects from Pro
- Ask Attio, AI agents and workflows on every plan, metered by credits
- Email and calendar sync and automatic enrichment
- Sequences and call recording on Pro
- REST API, webhooks and an MCP server on every plan
- SSO, SCIM and unlimited teams on Enterprise
The Numbers
Attio Pricing: Every Plan Explained
Attio prices per seat. Annual billing saves 20% on Plus and Pro. Prices below are from Attio's pricing page, checked October 13, 2026, in USD; Attio also bills in GBP and EUR.
| Plan | Monthly | Annual | Included Features | Best For |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 3 seats, 3 objects, 50,000 records, 100 seat credits per user and 250 workspace credits a month, 3 reports, 200 emails a month, API and MCP | Founders and very small teams |
| Plus | $44/seat | $35/seat/mo | Up to 10 seats, 5 objects, 250,000 records, 500 seat and 1,500 workspace credits, 15 reports, funnel reports, basic permissions, 1,000 emails a month | Small teams outgrowing Free |
| ProBest value | $99/seat | $79/seat/mo | Unlimited seats, 12 objects, 1,000,000 records, 1,000 seat and 10,000 workspace credits, sequences, call intelligence, custom objects, 100 reports, priority support | Sales teams that need sequences and calls |
| Enterprise | Annual only | Custom | Unlimited objects, 2,500 seat credits per user and custom workspace credits, unlimited teams, SSO, SCIM, export limits, invoicing | Larger companies with security requirements |
The free plan is generous on seats and records, but most growing sales teams will price Pro, because that's where sequences, call recording and custom objects start. Five people on Pro billed annually cost $395 a month, or $4,740 a year (our arithmetic from Attio's listed prices). Heavy use of AI and workflows can exhaust the included credits; extra workspace credits run from 5,000 a month for $70 or $85 to 50,000 for $475 or $595 (Attio's page shows two prices per pack without saying which billing period each is), and the Free plan can't buy more. Pending invitations take a seat. Upgrades are prorated immediately, while removing seats only lowers the bill at renewal. Attio's terms say fees are non-refundable, renewals apply unless either side gives 14 days' notice, and price changes need 30 days' notice. There's a 14-day trial of Pro.
How billing works
Seat credits and workspace credits
Attio uses two credit pools. Seat credits belong to each user and pay for Ask Attio. Workspace credits are shared and pay for workflows and AI. When a user runs out of seat credits, usage falls back to workspace credits unless an admin turns that off. Since September 2026, Ask Attio shows how many credits each thread used, and workflows have a run history and agent log.
Not every workflow step costs credits. Attio's help center says triggers, logic and lookups are free, and credits are used only when a block writes data, calls an outside service or uses AI. Workflows built before the June 2026 rebuild keep their old per-block pricing.
Read before you buy
Where Attio's own pages differ
Prices: the pricing page shows Plus at $35 billed annually ($44 monthly) and Pro at $79 ($99), while Attio's llms.txt file lists Plus at $29 ($36) and Pro at $69 ($86). This review follows the pricing page.
Sequences and trials: llms.txt lists email sequences on Plus and says all paid plans include a 14-day trial, while the pricing page and help center put sequences on Pro and describe a 14-day trial of Pro.
Limits: the pricing page lists 15 reports on Plus and 100+ on Enterprise, and 3+ synced mailboxes per Enterprise user; the help center says up to 20 reports on Plus, and unlimited reports and mailboxes on Enterprise.
Customer count: 30,000+ customers (homepage), 5,000 paying customers (August 2025 Series B post) and 80,000 startups (llms.txt).
The Tradeoffs
Attio Pros and Cons
What we love
- Free plan for up to 3 seats and 50,000 records
- Flexible objects and attributes you define
- API, webhooks and MCP server on every plan
- Ask Attio and AI agents built in
- Automatic enrichment and email and calendar sync
- No training on customer data, per Attio's AI policy
What could be better
- Sequences, call recording and custom objects need Pro ($79 billed annually)
- AI and workflows are metered by credits; extra packs from $70 a month
- Plus caps a workspace at 10 seats
- Fees are non-refundable and removed seats stay billed until renewal
- SSO and SCIM only on Enterprise
- Its own pages disagree on prices, limits and plan features
The Audience
Who Should Use Attio?
Best for: product-led SaaS startups
Teams that want to track workspaces, users and product signals alongside deals get objects they define, an API on every plan and room to sync product data.
Best for: founders who want AI in the CRM
Ask Attio, AI agents and an MCP server for Claude or ChatGPT let a small team query and update records without building automations by hand, within the monthly credit allowance.
Skip if: you need cheap outbound
Teams whose main need is sequences and calling should compare Close or Pipedrive, which include those on lower-priced plans than Attio Pro.
The Methodology
How We Reviewed Attio
This is an editorial review, not a documented hands-on test. We didn't use an Attio workspace for this review. It's based on Attio's pricing page, its help-center articles on plans, credits, billing, security and AI policy, its terms and conditions, its about page, Series B announcement, 2026 changelog, apps directory, API rate-limit documentation and llms.txt file, all checked on October 13, 2026. Where Attio's pages differ, we report both statements. No sales or productivity results are claimed.
Our editorial evaluation considers product information, official documentation, pricing, features and professional experience. It is not a claim of documented hands-on testing.
Our review methodology →What changed
- : First published. Editorial review based on Attio's pricing page, help-center articles on plans, credits, billing, security and AI policy, terms and conditions, about page, Series B post, 2026 changelog, API docs and llms.txt, all checked October 13, 2026. Sub-scores are provisional pending editorial approval.
The Field
Attio vs The Competition
Attio competes with HubSpot's free CRM for early-stage teams and with Pipedrive and Close once a team sells actively. Prices below were checked on each vendor's pricing page on October 13, 2026.
| Tool | Starting Price | Free plan | Best Feature | BS Score |
|---|---|---|---|---|
| Attio | Free (up to 3 seats); Plus $35/seat/mo billed annually ($44 monthly) | Yes | Flexible data model | 8.7/10 |
| HubSpot | Free (2 users); Starter from $20/seat/mo list | Yes | Free CRM that grows into marketing and service | 9.1/10 |
| Pipedrive | Lite $14/seat/mo billed annually; Growth $39 | No | Visual pipeline for small sales teams | 9/10 |
| Close | Solo $9/user/mo billed annually ($19 monthly) | No | Built-in calling, SMS and email for outbound | 9.2/10 |
| folk | Standard $24/member/mo billed annually ($30 monthly) | No | Lightweight relationship CRM | 8.3/10 |
| SoftSync | Pro $29/seat/mo billed annually ($39 monthly) | No | AI-native CRM with an MCP server | 8.3/10 |
HubSpot: HubSpot's free CRM covers 2 users and 1,000 contacts and connects to HubSpot's marketing and service tools. Attio's free plan allows more seats and records and gives a more flexible data model.Read our HubSpot review →
Pipedrive: Pipedrive is simpler to set up for a classic deal pipeline and includes automations and sequences on Growth. Attio is more flexible for non-standard records and AI workflows.Read our Pipedrive review →
Close: Close is built for outbound, with calling and SMS from Essentials. Attio fits teams that care more about the data model and AI than about dialing.Read our Close review →
folk: folk is quicker to set up for relationship-led selling and fundraising, with WhatsApp sync and a LinkedIn extension. Attio offers a free plan, a deeper data model and more reporting.Read our folk review →
SoftSync: SoftSync also offers custom record types and an MCP server, with campaigns and a meeting recorder on its entry plan, but caps Pro at 5 users and has no free plan.Read our SoftSync review →
In The Wild
How People Actually Use Attio
A two-founder pre-seed startup
The Free plan covers both founders and a first hire, with email sync, enrichment and the API. Watch the 200-emails-a-month sending cap and the free credit allowance.
A five-person seed-stage sales team
Pro ($79 a seat billed annually, $4,740 a year for five) adds sequences, call recording and custom objects. Use the 14-day Pro trial to estimate monthly credit use before committing.
A product-led startup syncing usage data
Model workspaces and users as objects, push product events through the API (100 read and 25 write requests a second) and let workflows flag accounts that are ready for sales.
The Ecosystem
Attio Integrations
Attio runs an app directory with integrations built by Attio and partners, plus a public REST API, webhooks and an MCP server on every plan.
- →Gmail, Outlook and calendar sync
- →Slack (including Ask Attio in Slack)
- →Zoom, Google Meet and Microsoft Teams
- →Zapier
- →Stripe and Segment
- →Aircall and JustCall
- →Notion, Linear and Productboard
- →REST API, webhooks, App SDK and MCP server
Attio's API allows 100 read and 25 write requests a second. Attio doesn't publish a total app count. Its trust center, linked from the help center, didn't load readable details on security certifications when we checked, so we haven't listed any.
Common Questions
Attio FAQ
The Final Word
Should You Use Attio?
Attio gives startups a modern CRM they can shape to their business, with a free plan that's generous on seats and records, an API and MCP server on every plan, and AI built in. The trade-offs are the credit system, which makes heavy AI and workflow use a budgeting exercise, and a price jump to Pro for sequences, calls and custom objects. Read the pricing page rather than Attio's other pages, which disagree in places, and use the Pro trial to estimate credit use. We score Attio 8.7/10.
Yes, if
You want a flexible, AI-ready CRM with an API, and your team will set up its own data model.
No, if
You need low-cost sequences and calling, or a CRM that works with no configuration.
About the reviewer
Carlos Gil
Founder & Editor, The Best Network
Carlos Gil is the bestselling author of The End of Marketing, a LinkedIn Top Voice, and founder of The Best Network. He brings 15+ years in marketing to practical reviews of AI, SaaS, email marketing, creator, and ecommerce software.
Keep reading
Related to Attio
Category
Best CRM for Startups
See how Attio ranks against the rest of the category.
Review
Pipedrive review
The visual sales CRM built by salespeople
Review
HubSpot review
Free CRM to Starter and Pro: What Startups Actually Pay
Review
Salesforce Sales Cloud review
The Enterprise CRM, With a Free Suite and a $25 Starter Plan for Small Teams
Get the best of BestStacked
The AI tools worth knowing. None of the noise.
- New AI tool and software reviews as they publish
- Head-to-head comparisons and stack breakdowns
- The occasional recommendation worth knowing
No fake urgency. No made-up weekly cadence. Unsubscribe anytime.