ClickFunnels Review
Reviewed by Carlos Gil · Founder & Editor, The Best Network
Updated 6 min readEditorially reviewed
Quick facts
- Starting price
- Launch $97/mo, or $970/yr billed annually
- Free plan
- No
- Best for
- Coaches, course creators, info-product sellers and small ecommerce brands who sell through funnels with upsells
- Platforms
- Web app
BestStacked Score
Weighted average of 5 categories. Methodology below.
Quick answer
Is ClickFunnels worth it?
If your business runs on funnels with order bumps and upsells, it's a focused choice. Launch costs $97 a month or $970 a year and includes the page builder, checkout, email, courses, communities and a store for 2 team members and 10,000 contacts. Automations, appointments, webhooks and API access start on Scale at $197 a month ($1,970 a year), and the affiliate center on Optimize at $297. There's no free plan. ClickFunnels' pages disagree on trial length (7 or 14 days) and on refunds, so read the terms before you enter a card.
- Cheapest plan
- Launch: $97/mo or $970/yr, 1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses and 3 communities.
- Plan to price
- Scale at $197/mo ($1,970/yr) if you need automations, appointments, calendars, webhooks or the API; it also adds live chat support.
- Watch out for
- The pricing page promises a 30-day money-back guarantee, but the terms say all sales are final and annual plans get no mid-term refund.
- Skip it if
- You run an agency that needs white-label client accounts, or you want a free plan. HighLevel and Systeme.io fit those better.
The Verdict
ClickFunnels is still built around one job: turning traffic into orders with funnels, checkout pages, order bumps and one-click upsells. Every plan now includes the page builder, a store, email marketing, courses, communities and A/B testing, so a solo seller can run a launch from the $97 Launch plan. Most growing businesses will need Scale at $197 a month for automations, appointments and the API, and the affiliate center and advanced workflows wait until Optimize. Support is weekday-only, live chat is reserved for Scale and up on the pricing page, and there's no phone line. The biggest caution is contractual: the pricing page and the terms disagree on trial length and refunds. We score it 8.3/10.
Best for
Course creators, coaches and info-product sellers whose revenue depends on funnels, order bumps and upsells, and who want email and course hosting in the same tool.
Skip if
You need white-label client accounts, a free plan, phone support, or deep CRM and sales pipeline features.
The Background
What Is ClickFunnels?
ClickFunnels is a web platform for building sales funnels: sequences of opt-in pages, sales pages, checkout pages, upsell and downsell offers and thank-you pages that lead a buyer toward a purchase. The current product, often called ClickFunnels 2.0, also includes websites and blogs, a store with Smart Checkout, email marketing, survey workflows, courses and membership sites, communities, a CRM with pipelines and an AI funnel builder, with automations and appointments on Scale and up. Payments run through Stripe or ClickFunnels' Payments AI, which is also how PayPal is offered. The older ClickFunnels Classic is still sold as a separate product, and its funnels can't be migrated to the current platform.
The Product
ClickFunnels Features: What You Actually Get
Funnel and page builder
The ClickFunnels Editor builds funnel pages, websites and blogs, and every plan includes the AI Funnel Builder, A/B testing and analytics. Funnels are unlimited on every plan, which the pricing page marks as limited time.
A coach builds an opt-in page for a free guide, a sales page for a $497 program and a thank-you page, then A/B tests two headlines.
Checkout, order bumps and one-click upsells
Smart Checkout, add-to-cart, order bumps and one-click upsell and downsell pages are documented in ClickFunnels' help center. Countdown funnels and conversion boosters start on Scale.
An info-product seller adds a $27 workbook as an order bump and a $197 coaching call as a one-click upsell after checkout.
Email, CRM and automations
Email marketing is on every plan, with 50,000 sends a month on Launch up to 1.2M on Dominate. Launch gets one CRM pipeline; automations, appointments and calendars start on Scale; advanced workflows start on Optimize. SMS runs through MessageHub using your own Twilio or Bandwidth account.
A course creator sends a five-email launch sequence to new opt-ins and, on Scale, tags buyers automatically after checkout.
Courses, memberships and communities
Courses, membership sites and communities are on every plan: 3 courses and 3 communities on Launch, 6 on Scale, 10 on Optimize and 20 on Dominate. ClickFunnels doesn't publish a student limit.
A fitness coach sells a 6-week program through a funnel and delivers it as a course with a member community.
Payments and store
ClickFunnels supports Stripe and its Payments AI gateway, and its help center says PayPal is available only through Payments AI. NMI is listed among gateways you can bring. Each workspace uses one currency. Plans include 1 to 20 stores.
A small ecommerce brand runs a product funnel and a simple store from the same workspace, taking cards through Stripe.
Workspaces, affiliates and agency options
Plans include 1, 5, 10 or 20 workspaces. The affiliate center is on Optimize and Dominate, and branding removal, SSO and a dedicated email IP are Dominate-only. A separate Agency Plan supports up to 50 client workspaces, but ClickFunnels doesn't publish its price or describe white-labeling.
A creator with three brands runs each in its own workspace on Scale and adds an affiliate program after moving to Optimize.
Feature recap
- Funnel and page builder with AI Funnel Builder and A/B testing
- Smart Checkout, order bumps and one-click upsells
- Email marketing on every plan; automations from Scale
- Courses, memberships and communities on every plan
- Stripe and Payments AI (PayPal through Payments AI)
- 1 to 20 workspaces; affiliate center from Optimize
The Numbers
ClickFunnels Pricing: Every Plan Explained
ClickFunnels has four plans. Launch, Scale and Optimize can be billed monthly or annually, and annual billing costs ten times the monthly price. Dominate is annual only. There's no free plan; a card is needed to start the trial, and ClickFunnels' pages give the trial as 7 or 14 days. Prices checked on October 11, 2026.
| Plan | Monthly | Annual | Included Features | Best For |
|---|---|---|---|---|
| Launch | $97/mo | $970/yr (about $81/mo) | 1 workspace, 2 team members, 10K contacts, 50K emails a month, 3 courses, 3 communities, 5 custom domains, 1 store, 1 CRM pipeline, standard support | Solo sellers launching their first funnels |
| ScaleBest value | $197/mo | $1,970/yr (about $164/mo) | 5 workspaces, 5 team members, 75K contacts, 300K emails a month, 6 courses and communities, automations, appointments, webhooks and API, priority support and live chat | Growing creators and small teams |
| Optimize | $297/mo | $2,970/yr (about $248/mo) | 10 workspaces, 10 team members, 150K contacts, 750K emails a month, 10 courses and communities, advanced workflows, affiliate center, 1-hour private onboarding | Businesses running affiliate programs |
| Dominate | Not offered | $5,997/yr | 20 workspaces, 20 team members, 400K contacts, 1.2M emails a month, 20 courses and communities, dedicated email IP, SSO, branding removal, account manager, VIP support, no trial | High-volume sellers with several brands |
Launch is enough for a single seller with one brand, but it leaves out automations, appointments, webhooks and the API, so many businesses will end up on Scale at $197 a month. Annual billing saves two months on Launch, Scale and Optimize. Before paying for a year, read the terms: they say annual plans aren't refunded mid-term, only credited, that cancellations need 10 days' notice, and that all sales are final, which sits awkwardly next to the 30-day money-back guarantee promised on the pricing page and checkouts. If you need SMS, budget for your own Twilio or Bandwidth account as well.
Pricing scenarios
What ClickFunnels costs in year one
These are our calculations from ClickFunnels' published prices on October 11, 2026, not quotes.
Calculation 1, a solo course creator on Launch. Monthly billing is 12 × $97 = $1,164 a year; annual billing is $970, a saving of $194.
Calculation 2, a coach who needs automations and booking on Scale. Monthly billing is 12 × $197 = $2,364 a year; annual billing is $1,970.
Calculation 3, a business adding an affiliate program on Optimize. Monthly billing is 12 × $297 = $3,564 a year; annual billing is $2,970. Dominate, at $5,997 a year with no trial, is about twice Optimize's annual price for double the workspaces, users and contacts plus SSO and branding removal.
Read before you buy
Where ClickFunnels' own pages disagree
Trial length: the plan cards on the pricing page lead to checkouts offering 7 days free, while the pricing page's FAQ data, other checkout pages and the pricing help article describe a 14-day trial.
Refunds: the pricing page FAQ and checkouts promise a 30-day money-back guarantee after the trial ends. The terms of service, last updated January 18, 2026, don't mention a guarantee and say all sales are deemed final.
API and webhooks on Launch: the plan cards and one row of the comparison table exclude Launch, while another row marks API and webhooks on every plan.
Live chat: the pricing page reserves live chat for Scale and up, while the help center's support article says anyone can reach out for help without requirements. The Dominate price also appears as both $5,997 and $5,970 in ClickFunnels' help articles.
The Tradeoffs
ClickFunnels Pros and Cons
What we love
- Funnels, checkout, order bumps and one-click upsells are the core of the product
- Email, courses, communities and a store on every plan
- Unlimited pages, visitors and (for now) funnels on every plan
- Annual billing saves two months on Launch, Scale and Optimize
- Multiple workspaces from Scale for separate brands
- Integrations with major email tools, HubSpot, Slack and Zapier
What could be better
- No free plan; trial needs a card, and its length differs across pages
- Automations, appointments, webhooks and API start at $197/mo
- Terms say all sales are final despite a 30-day guarantee on the pricing page
- No phone support; live chat runs weekdays only
- No published white-label option; the Agency Plan is unpriced
- SMS needs your own Twilio or Bandwidth account
The Audience
Who Should Use ClickFunnels?
Best for: course creators and coaches selling through funnels
If your sales depend on an opt-in, a sales page, an order bump and an upsell, ClickFunnels puts all of that plus email and course delivery in one account. Launch covers a first product; Scale adds automations and booking.
Best for: info-product sellers running affiliate launches
Optimize adds the affiliate center and advanced workflows at $297 a month, with 10 workspaces for separate brands.
Skip if: you're an agency reselling software to clients
ClickFunnels' Agency Plan is unpriced and its help docs don't describe white-labeling. HighLevel is built for client sub-accounts and white-label reselling.
The Methodology
How We Reviewed ClickFunnels
This is an editorial review, not a documented hands-on test. We didn't use a ClickFunnels account or start a trial. It's based on ClickFunnels' pricing page (both billing periods and its plan comparison table), checkout pages, terms of service, integrations page and help center articles, all checked on October 11, 2026. The cost scenarios are our calculations from published prices. We don't repeat ClickFunnels' user or funnel counts. Where its pages conflict, as on trial length, refunds and API access on Launch, we report both statements.
Our editorial evaluation considers product information, official documentation, pricing, features and professional experience. It is not a claim of documented hands-on testing.
Our review methodology →What changed
- : Score update: pricing sub-score 8.4 to 7.8, so the overall moves from 8.4 to 8.3. The terms say all sales are final while the pricing page promises a 30-day money-back guarantee, and the trial length differs across ClickFunnels' pages (7 or 14 days); comparable builders with clearer refund terms, such as Leadpages, score 8.1.
- : Expanded from a short overview into a full editorial review. Based on ClickFunnels' pricing page, checkout pages, terms of service, integrations page and help center, checked on October 11, 2026. Corrected the old overview: ClickFunnels now offers 1 to 20 workspaces and an Agency Plan with up to 50 client workspaces, so it isn't strictly one account per user, and Dominate includes branding removal. Overall score unchanged at 8.4.
The Field
ClickFunnels vs The Competition
ClickFunnels competes with all-in-one marketing platforms, course platforms with funnels and cheaper funnel builders. Scores come from each tool's own BestStacked review where we have one.
| Tool | Starting Price | Free plan | Best Feature | BS Score |
|---|---|---|---|---|
| ClickFunnels | Launch $97/mo, or $970/yr billed annually | No | Funnel and page builder | 8.3/10 |
| HighLevel | Starter $97/mo or $970/yr | No | Client sub-accounts and white-label reselling | 8.5/10 |
| Kajabi | Basic $143/mo billed annually ($179 monthly) | No | Polished course, community and coaching delivery | 8.9/10 |
| Systeme.io | Free plan; Startup $17/mo | Yes | Free plan with funnels, email and a course | —No BestStacked review yet |
| Kartra | Essentials $52/mo billed annually ($59 monthly) | No | Funnels, email, memberships and a helpdesk in one account | 7.8/10 |
| Leadpages | Pro $23/mo billed annually ($29 monthly) | No | Landing pages at a low price | 8.2/10 |
HighLevel: HighLevel starts at the same price and adds CRM, SMS and agency features such as white-label reselling. ClickFunnels is more focused on funnels and offers for a single business.Read our HighLevel review →See ClickFunnels vs HighLevel →
Kajabi: Kajabi is the better fit when the course or membership is the product. ClickFunnels is cheaper to start and puts more weight on checkout and upsell flows.Read our Kajabi review →
Systeme.io: Systeme.io's free plan covers 3 funnels, 2,000 contacts and a course, which suits sellers testing an idea. ClickFunnels offers more capacity and a larger set of integrations.
Kartra: Kartra's Essentials costs less than Launch but allows 500 contacts and 5 pages and takes a 5% transaction fee; Starter ($99 billed annually) removes the fee. Compare contact and email limits plan by plan before choosing.Read our Kartra review →
Leadpages: Leadpages is enough if you mainly need landing pages, lead capture and A/B testing (from Grow at $99/mo). It has Stripe checkout on the page but no built-in email marketing or courses, which ClickFunnels includes.Read our Leadpages review →
Use cases
Example setups by buyer type
A coach launching a first paid program
Build an opt-in funnel for a free guide, a sales page with an order bump, and course delivery on Launch for $97 a month, with email follow-up to new leads.
A course creator running live launches
Use Scale for automations that tag buyers and send onboarding emails, appointments for sales calls, and webhooks to pass orders to other tools.
An info-product business with affiliates
Move to Optimize for the affiliate center and advanced workflows, and keep separate brands in different workspaces.
The Ecosystem
ClickFunnels Integrations
ClickFunnels' integrations page lists its most popular integrations, mostly email, CRM and webinar tools, plus Zapier for everything else.
- →ActiveCampaign, AWeber, Constant Contact, ConvertKit, GetResponse, Klaviyo, Mailchimp, Sendlane
- →HubSpot, Keap, Ontraport, Pipedrive
- →GoTo Webinar, WebinarFuel
- →Slack, Shippo
- →Stripe, Payments AI (PayPal through Payments AI), NMI
- →Twilio or Bandwidth for SMS (your own account)
- →Zapier
- →Webhooks and API (Scale and up, per the plan cards)
ClickFunnels' integrations page doesn't say which connections are native and which need extra setup, so check the specific help article for any tool you rely on. Webhooks and API access are on Scale and up according to the plan cards, though one row of the comparison table marks them on every plan.
Common Questions
ClickFunnels FAQ
The Final Word
Should You Use ClickFunnels?
ClickFunnels remains a focused tool for businesses that sell through funnels: checkout, order bumps and one-click upsells sit at the center, with email, courses, communities and a store included on every plan. Start on Launch if you sell one product, but expect to need Scale for automations and booking. Read the terms before paying annually, because the refund promise on the pricing page isn't in the terms of service. Agencies should look at HighLevel, course-first businesses at Kajabi, and sellers who want a free start at Systeme.io. We score ClickFunnels 8.3/10.
Yes, if
Your revenue depends on funnels, order bumps and upsells, and you want email and course delivery in the same account.
No, if
You need white-label client accounts, a free plan, phone support or a full sales CRM.
About the reviewer
Carlos Gil
Founder & Editor, The Best Network
Carlos Gil is the Founder & Editor of The Best Network, bestselling author of The End of Marketing, and a LinkedIn Top Voice. His digital marketing career began in 2008 and spans corporate roles at LinkedIn and BMC Software, consulting for global brands, creator partnerships, and building his own businesses.
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