Duda Review
Reviewed by Carlos Gil · Founder & Editor, The Best Network
Updated 5 min readEditorially reviewed
Quick facts
- Starting price
- Basic $19/mo billed annually ($25 monthly)
- Free plan
- No
- Best for
- Agencies and SaaS platforms that build many client sites and want client management, billing and white-label branding
- Platforms
- Web (browser-based editor and dashboard); sites hosted by Duda
BestStacked Score
Weighted average of 5 categories. Methodology below.
Quick answer
What is Duda, and is it worth it for an agency?
Duda is a website builder for professionals who build sites for clients: agencies, freelancers and SaaS platforms that offer websites to their own customers. It's worth it if you manage many small-business sites and want client permissions, client billing and, on the White Label plan, your own branding on the whole platform. It's not designed for one person building a single site, and there's no free plan. On October 14, 2026 Basic cost $19 a month billed annually ($25 monthly) for one site, Team $29 ($39), Agency $52 ($69) for four sites and White Label $149 ($199). Extra sites cost $17 to $19 a month each. There's a 14-day trial with no card and a 30-day money-back guarantee.
- Best for
- Agencies and SaaS platforms reselling or managing dozens of small-business sites.
- Skip it if
- You only need one site, want a free plan, or need deep custom code and design freedom.
- Strongest capability
- Client management at scale: unlimited clients, client billing, permissions and a full White Label plan.
- Biggest limitation
- Each extra site costs $17 to $19 a month on top of the plan, and eCommerce and other features are paid add-ons.
- Current cost
- $19 to $149 a month billed annually ($25 to $199 monthly), plus $17 to $19 per extra site; Custom quoted.
The Verdict
Duda is built around the agency's problem rather than the site owner's. Every self-serve plan includes 150 AI credits a month and unlimited projects to design, Team and above add unlimited clients and client billing through Stripe, Agency adds four published sites, six seats and priority support, and White Label puts your brand and domain on the whole platform. Pricing is per account plus per published site, so costs are predictable but add up: a 20-site agency on Agency pays $52 a month plus 16 extra sites at $17 each, about $324 a month on annual billing. eCommerce, membership above five members and AI visibility are paid add-ons, API access needs a Custom plan, and Duda's pricing page contradicts itself on support levels and client limits. We score Duda 8.2/10.
Best for
Agencies and SaaS platforms that resell or manage many small-business sites and want them under one roof.
Skip if
You build one site for yourself, need a free plan, or want developer-level design control.
AlternativesWix Studio, Webydo, Webflow
The Background
What Is Duda?
Duda, Inc. makes a website builder for professionals who build sites for others. Its about page lists offices in Tel Aviv, Louisville (Colorado), Reading (UK) and Florianópolis (Brazil) and says 14 million sites and 450,000-plus businesses run on Duda; those are its own figures. You design sites with templates, widgets and an AI assistant, manage clients with permissions and comments, bill them through Duda's client billing, and on the White Label plan present the whole dashboard under your own brand and domain. Plans are priced per account and include a set number of published sites (one on Basic and Team, four on Agency and White Label); each extra site is added for a monthly fee. eCommerce, Bookings, Membership and an AI-search visibility tool are sold as add-ons.
The Product
Duda Features: What You Actually Get
Client management and billing
Team and above include unlimited clients, a collaborative client workspace and role-based permissions so clients can edit only what you allow. Client billing, included from Team, lets you charge clients for their sites through Stripe; Duda says the feature is free with your plan and Stripe's fees apply.
A local-marketing agency charges each client a monthly website fee automatically and gives them edit access to blog posts only.
White Label plan
White Label ($149 a month billed annually, $199 monthly) adds a white-label experience and a custom platform domain, so clients log in to your branded dashboard. The 14-day trial includes the White Label plan's features. API access, which SaaS platforms need to provision sites automatically, is only on Custom plans.
A SaaS company for dentists offers websites inside its own product, branded as its own.
AI tools and MCP access
Duda's AI stack includes an assistant (Copilot), AI site, section and page generation, AI-generated custom widgets, agentic SEO and an MCP server; every self-serve plan includes 150 AI credits a month, with more available to buy. An AI Visibility add-on ($19 to $195 a month) tracks how sites appear in AI search tools.
A freelancer generates a first draft of a client site from a brief, then edits it by hand.
eCommerce, Bookings and Membership add-ons
Online stores are an add-on per site: Standard $8 a month (100 products), Advanced $22 (1,000) and Elite $52 (20,000), or $7, $20 and $45 billed yearly, with 0% Duda transaction fees. Membership is free up to 5 members, then $7 or $15 a month. Duda listed Bookings as free until October 20, 2026.
A boutique's site adds a 100-product store on the Standard add-on for $8 a month.
Feature recap
- Priced per account, with 1 (Basic, Team) or 4 (Agency, White Label) published sites included
- Extra sites $17 to $19 a month each
- Unlimited clients, client workspace, permissions and client billing from Team
- White Label plan with a branded dashboard and custom platform domain
- 150 AI credits a month on every self-serve plan; MCP access from Agency
- eCommerce add-on from $8 a month per site, 0% Duda transaction fee
- API access only on Custom plans
- 14-day trial (no card) and 30-day money-back guarantee
The Numbers
Duda Pricing: Every Plan Explained
Duda prices per account. These are its US prices on October 14, 2026; annual plans are charged upfront and save up to 25%.
| Plan | Monthly | Annual | Included Features | Best For |
|---|---|---|---|---|
| Basic | $25/mo | $19/mo billed annually | 1 published site, unlimited projects, 150 AI credits, email support; extra sites $19/mo or $171/yr | A freelancer with a single client site |
| Team | $39/mo | $29/mo billed annually | 1 published site, 3 team seats, unlimited clients, client workspace and billing; extra sites $17/mo or $168/yr | Small teams starting to sell sites |
| AgencyBest value | $69/mo | $52/mo billed annually | 4 published sites, 6 team seats, priority support, MCP access; extra sites $17/mo or $168/yr | Agencies managing a growing roster |
| White Label | $199/mo | $149/mo billed annually | Everything in Agency plus a white-label experience and custom platform domain | Agencies and platforms reselling under their own brand |
| Custom | Contact sales | Contact sales | Custom site counts, API access, 24/7 support, advanced security, dedicated account and go-to-market team | SaaS platforms and large resellers |
Your Duda bill is the plan plus every published site beyond those included, plus any add-ons. A 10-site agency on Agency billed annually pays $52 plus six extra sites at $17 each, $154 a month; the same agency on White Label pays $251. Add eCommerce ($7 to $52 a month per store site), Membership above five members and AI Visibility only where clients need them. Duda's FAQ calls Agency's four included sites "a $76/month value," which is four times the Basic extra-site price; extra sites on Agency cost $17. The trial lasts 14 days, needs no card and includes White Label features. The terms promise a full 30-day money-back guarantee on most subscription services (set-up fees and items marked non-refundable excluded), renew subscriptions automatically for the same period, and end a cancellation at the close of the current period.
Read before you buy
Where Duda's pages differ
Support: the plan cards list email support on Basic and Team, priority support on Agency and White Label, and 24/7 on Custom; the comparison table describes Agency support as email, chat and screen share and Custom as 24/7 VIP; the membership page promises 24/7 live support to everyone.
Clients: the plan cards say unlimited clients on Team and above, while a comparison-table row about client comments and permissions says up to 100 clients.
Refunds: the terms' formal clause covers most subscription services, while their plain-English summary says most monthly subscription services. Ask before paying for a year.
The Tradeoffs
Duda Pros and Cons
What we love
- Built for agencies: unlimited clients, permissions and client billing from Team
- A real White Label plan with your brand and domain
- Predictable per-site pricing with published extra-site rates
- 150 AI credits a month and MCP access on higher plans
- 0% Duda transaction fee on eCommerce add-ons
- 14-day trial with no card plus a 30-day money-back guarantee
What could be better
- No free plan, and extra sites add $17 to $19 a month each
- eCommerce, larger memberships and AI visibility cost extra
- API access only on Custom plans
- Less design and code freedom than Webflow or Wix Studio
- Pricing page contradicts itself on support and client limits
The Audience
Who Should Use Duda?
Best for: agencies selling websites as a recurring service
Agencies that build small-business sites and bill clients monthly get client permissions and Stripe-based client billing on Team and above, with predictable per-site costs.
Best for: SaaS platforms offering websites
Software companies that want to give customers a website under their own brand can start on White Label and move to Custom for API provisioning.
Skip if: you're building your own site
A single business owner pays $19 to $25 a month on Basic for one site with no free plan; Squarespace or Wix's standard plans are aimed at that buyer.
The Methodology
How We Reviewed Duda
This is an editorial review, not a documented hands-on test. We didn't use a Duda account for this review. It's based on Duda's pricing page (rendered in a browser, both billing toggles and the comparison table), eCommerce and Bookings pricing, client billing, membership, AI stack and App Store pages, its about page and terms of service, all checked on October 14, 2026. Where Duda's pages differ, we report both statements. No build-speed, performance or support results are claimed.
Our editorial evaluation considers product information, official documentation, pricing, features and professional experience. It is not a claim of documented hands-on testing.
Our review methodology →What changed
- : First published. Editorial review based on Duda's pricing page (rendered, both toggles), eCommerce and Bookings pricing, client billing, membership, AI stack, App Store and about pages and terms of service, all checked October 14, 2026. Sub-scores are provisional pending editorial approval.
The Field
Duda vs The Competition
Duda competes with agency-focused website platforms. Prices below were checked on each vendor's pricing page on October 14, 2026, in US dollars.
| Tool | Starting Price | Free plan | Best Feature | BS Score |
|---|---|---|---|---|
| Duda | Basic $19/mo billed annually ($25 monthly) | No | Client management and billing | 8.2/10 |
| Wix Studio | Free to build; site plans from Basic $19/mo billed yearly | Yes | Free agency workspace with Wix's business apps | 8.5/10 |
| Webflow | Free Starter; Basic site plan $15/mo billed yearly; Freelancer workspace $16/mo | Yes | Design control close to hand-written CSS | 9.1/10 |
| Webydo | Starter $12/mo billed annually ($15 monthly) | No | Agency builder with a CRM and client billing | 8.6/10 |
| Squarespace | Basic $19/mo billed annually ($25 monthly) | No | Polished templates for single sites | 8.3/10 |
Wix Studio: Wix Studio's workspace is free, and each live client site needs its own plan, which clients can pay Wix for directly. It has more developer tooling; Duda has the full White Label plan.Read our Wix Studio review →
Webflow: Webflow gives designers more control and code export, priced by site plan plus workspace seats. Duda is simpler to hand to clients and resell.Read our Webflow review →
Webydo: Webydo bundles a CRM and client billing, and its Agency plan includes full white label for up to 100 sites. Compare it with Duda's per-site pricing at your site count.Read our Webydo review →
Squarespace: Squarespace is aimed at business owners building their own site and has a 14-day trial. It has no agency client management or white label.Read our Squarespace review →
In The Wild
How People Actually Use Duda
A freelancer with three client sites
Team ($29 a month billed annually) plus two extra sites at $17 each costs $63 a month, with client billing to pass the cost on. Agency ($52) includes four sites if you expect a fourth.
A 25-site agency reselling under its own brand
White Label ($149 billed annually) plus 21 extra sites at $17 is about $506 a month before add-ons. Price eCommerce sites separately.
A SaaS platform provisioning sites automatically
API access and eCommerce API are only on Custom plans, so talk to sales before building an integration.
The Ecosystem
Duda Integrations
Duda sites extend through its App Store, built-in add-ons and, on Custom plans, its API.
- →Duda App Store apps (prices set by each app provider)
- →Stripe for client billing
- →eCommerce, Bookings and Membership add-ons
- →MCP server for AI assistants (Agency and up)
- →Partner and site-provisioning API (Custom plans)
Duda's App Store says each app's price is set by its provider. API access, including the eCommerce API, requires a Custom plan.
Common Questions
Duda FAQ
The Final Word
Should You Use Duda?
Duda is a dependable choice for agencies and platforms that sell websites as a service, with client management, client billing and a true White Label plan. Model the per-site fees and add-ons at your real site count, and confirm support and client limits in writing, because its own pricing page disagrees with itself. We score Duda 8.2/10.
Yes, if
You build and manage many client sites and want client billing or your own brand on the platform.
No, if
You need a free plan, a single site for yourself, or developer-level design control.
About the reviewer
Carlos Gil
Founder & Editor, The Best Network
Carlos Gil is the bestselling author of The End of Marketing, a LinkedIn Top Voice, and founder of The Best Network. He brings 15+ years in marketing to practical reviews of AI, SaaS, email marketing, creator, and ecommerce software.
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