Metricool Review
Reviewed by Carlos Gil · Founder & Editor, The Best Network
Updated 7 min readEditorially reviewed
Quick facts
- Starting price
- Free; Starter from $20/mo billed annually ($25 monthly) for up to 5 brands
- Free plan
- Yes
- Best for
- Freelancers, small businesses and agencies that manage several brands and want scheduling, analytics, competitor tracking and ad reporting in one subscription
- Platforms
- Web app, iOS and Android apps, Chrome extension; API (Advanced and Custom) and MCP server
BestStacked Score
Weighted average of 5 categories. Methodology below.
Quick answer
What is Metricool, and is it worth paying for?
Metricool is a social media management tool from Madrid-based Metricool Software that schedules posts, tracks analytics and competitors, collects messages in one inbox, builds reports and manages Meta, Google and TikTok Ads. Plans are priced by brand (one business or client, with one profile per network), not by user or channel. It's worth paying for if you manage several brands and want analytics and client reports alongside scheduling. The Free plan covers 1 brand and 20 posts a month; Starter starts at $20 a month billed annually ($25 monthly) for up to 5 brands, checked on Metricool's pricing page on October 13, 2026. X accounts cost $10 a month each on top.
- Best for
- Freelance social media managers and small agencies handling 5 to 50 brands who need scheduling, analytics, competitor tracking and PDF reports in one place.
- Skip it if
- You post mainly to X, need team seats on a budget plan, or want enterprise customer-care and listening tools; Starter has a single login and X costs extra per account.
- Strongest capability
- Breadth for the price: unlimited-history analytics, up to 100 competitors, ad campaign reporting and creation, an inbox, link-in-bio and reports on Starter.
- Biggest limitation
- Add-ons and plan gates: team members, approvals, the API, Zapier and Data Studio need Advanced, X needs a paid add-on, and full Studio and dashboard use needs the Advanced Analytics add-on.
The Verdict
Metricool gives more analytics and reporting per dollar than most schedulers. Its Starter plan, from $20 a month billed annually for up to 5 brands, includes unlimited scheduling under a fair use policy, analytics with unlimited history, up to 100 competitors, PDF and PPT reports, link-in-bio pages, the inbox, Canva and Google Drive. Meta, Google and TikTok Ads connect on every plan, and Metricool can create Meta and Google campaigns itself. Its MCP server lets AI assistants such as Claude and ChatGPT read data and schedule posts. The trade-offs are in the gating. Starter has one login, so teams, client approvals, the API, Zapier and Data Studio need Advanced (from $53 a month billed annually). X accounts cost $10 a month each, AI credits are limited per brand, and the reporting tools launched in 2026 are capped without a paid add-on. Refunds are limited to 15 days after a first purchase. We score Metricool 8.7/10.
Best for
Social media managers and agencies running several brands who want analytics, competitor tracking and client reports alongside scheduling.
Skip if
You need several users on a small budget, publish heavily to X, or want enterprise listening and customer-care tools.
The Background
What Is Metricool?
Metricool (metricool.com) is run by Metricool Software, S.L., a company registered in Madrid, Spain. It started in 2014 as Bloggerespacio, took the Metricool name in 2015 and joined the team.blue group in 2024, according to its About page. The product covers planning and auto-publishing, analytics, competitor analysis, an inbox, reporting (Reports, Campaign Dashboards, the AI-driven Metricool Studio and a Data Studio connector), SmartLinks link-in-bio pages, Flows comment-to-DM automation and ad campaign management. Its unit of pricing is the brand: one business or client with one profile per social network or ad platform. Metricool says more than 4 million professionals use it (its MCP page says 3.5 million or more); those are its own figures.
The Product
Metricool Features: What You Actually Get
Planner and auto-publishing
The planner schedules to Instagram, Facebook, TikTok, YouTube, Threads, Bluesky, Pinterest, Twitch, LinkedIn and Google Business Profile, with X through a paid add-on. It suggests best times, supports recurring posts, CSV and RSS autolists, PDFs on LinkedIn, polls and trending audio on Reels (May 2026). Free allows 20 posts a month; paid plans are unlimited, but Metricool's fair use policy manually reviews brands above 600 posts a month and can pause posting during the check.
A freelancer bulk-loads a month of posts for three clients from a CSV and lets Metricool publish each one at the network's best time.
Analytics and competitor tracking
Analytics keep 30 days of history on Free and unlimited history on paid plans (30 days for X). Free tracks 5 fixed competitors on Facebook, Instagram, Bluesky and Twitch that can't be swapped; paid plans track up to 100, with Threads competitors added in May 2026. September 2026 updates added YouTube engaged views, Instagram followers gained and lost, and Collab post metrics.
An agency compares a restaurant client's Instagram engagement with five local competitors before a monthly review.
Reporting: Reports, Campaign Dashboards and Studio
Paid plans download PDF and PPT reports and can schedule monthly automated sending; custom templates need Advanced. Campaign Dashboards group posts and ads by campaign, and Metricool Studio answers plain-language questions with charts. Without the Advanced Analytics add-on (from $12 a month on Starter, $36 on Advanced), you get 3 dashboards and 2 Studio views. The add-on allows full use and 30 days of detailed post analytics.
A consultant builds a Black Friday campaign dashboard combining organic posts and Meta Ads and shares it with the client by public link.
Ads management
Meta Ads, Google Ads and TikTok Ads accounts connect on every plan, one per brand. Metricool reports on campaigns, lets you pause or reactivate them and can create Meta and Google campaigns with images (video isn't supported), confirmed by an emailed 8-digit code. Paid plans sync ad data daily, except TikTok Ads, according to the help center.
A small business owner launches a Google Ads campaign from Metricool and reviews its results next to organic posts in one report.
AI assistant, Flows and MCP
The AI assistant writes post copy, hashtags and alt text with credits per brand each month (5 on Free, 20 on Starter, 35 on Advanced; one credit is about 600 words under the terms). Alt text is unlimited on Advanced and Custom. Flows turns Instagram comments, DMs and story replies into automated DMs, moderates TikTok comments and reposts on X, at no extra cost on paid plans for a limited time. The MCP server gives Claude, ChatGPT, Cursor, Make and n8n access to more than 20 tools.
A creator sets a Flow so anyone who comments GUIDE on a Reel gets a DM with a download link, then asks Claude which Reels drove the most comments.
Feature recap
- Planner for 10+ networks, X through a $10/month add-on
- Analytics with unlimited history and up to 100 competitors on paid plans
- PDF and PPT reports, Campaign Dashboards and Metricool Studio
- Meta, Google and TikTok Ads reporting, plus Meta and Google campaign creation
- Unified inbox for comments, DMs and Google reviews
- SmartLinks link-in-bio and Flows comment-to-DM automation
- AI assistant with monthly credits per brand
- API, Zapier, Make and Data Studio on Advanced; MCP on every plan
The Numbers
Metricool Pricing: Every Plan Explained
Metricool prices plans by the number of brands, with unlimited team members only from Advanced. Prices below are from Metricool's pricing page, checked October 13, 2026, in USD before VAT; annual prices are shown as a monthly figure. Metricool also lists prices in euros.
| Plan | Monthly | Annual | Included Features | Best For |
|---|---|---|---|---|
| Free | $0 | $0 | 1 brand, 20 scheduled posts a month, 30 days of analytics, 5 fixed competitors, 5 AI credits a month, Metricool MCP; no LinkedIn, X, report downloads, SmartLinks, Canva or Drive | Trying it on one brand |
| Starter (5 or 10 brands)Best value | $25/mo (5 brands) or $45/mo (10) | $20/mo (5 brands) or $36/mo (10) | Unlimited posts under fair use, LinkedIn, unlimited analytics history, 100 competitors, PDF/PPT reports, SmartLinks, Flows, Canva and Drive, 20 AI credits per brand; one user; X and Advanced Analytics as add-ons | Freelancers and small businesses |
| Advanced (15, 25 or 50 brands) | $67/mo (15), $107 (25) or $210 (50) | $53/mo (15), $85 (25) or $159 (50) | Everything in Starter plus unlimited team members and roles, client approvals, custom report templates, full X analytics, Data Studio connector, API, Zapier and Make, 35 AI credits per brand, unlimited AI alt text | Agencies and teams |
| Custom | Quoted | Quoted | More than 50 brands, white label or integration into your own platform, dedicated account manager, custom AI credits | Large agencies and software platforms |
| Add-ons | X $10/account; Advanced Analytics from $12 (Starter) or $36 (Advanced); Hashtag Tracker $25/day | X $120/account/yr | X add-on required for each X account (paid plans only); Advanced Analytics adds full Metricool Studio, Campaign Dashboards and 30-day detailed analytics for all brands | Add as needed |
For a freelancer with 5 brands, Starter costs $240 a year billed annually, or $300 billed monthly; adding X for all 5 brands adds $600 a year, more than doubling the bill (our arithmetic from Metricool's listed prices). Agencies that need a second login jump to Advanced at $53 a month billed annually. Metricool's terms (updated April 1, 2026) renew plans automatically for the same period and give at least 15 days' notice of a price increase before a renewal. Its refund policy allows a full refund only within 15 calendar days of a first purchase; renewals aren't refundable, and cancelling an annual plan mid-cycle gives no prorated refund. You keep access to the end of the period, then drop to Free, which keeps only your oldest brand. Deleting your account doesn't cancel the subscription. Trial codes convert to paid automatically unless cancelled, and plans bought in the mobile app (Starter Mobile 5, monthly only, X included) are refunded through Apple or Google.
EU vendor
Who runs Metricool and where your data is stored
Metricool Software, S.L. is registered in Madrid (VAT ESB87527115) and has been part of the team.blue group since 2024; its privacy policy names team.blue N.V. as a joint controller for some account data. The policy says Metricool stores all data on servers within the European Union and makes no international transfers. For brand data you connect, Metricool acts as your data processor under the GDPR.
The terms are governed by Spanish law with Madrid courts for disputes, though consumers keep the protection of their home country's mandatory rules. Prices exclude VAT; US customers get a W-8BEN-E rather than a W-9 from the billing help page. Metricool's terms say its AI providers are contractually barred from training on your inputs and outputs.
Read before you buy
Where Metricool's own pages differ
MCP on Free: the pricing page, the MCP page and the help article on plans say Metricool MCP works on every plan, including Free. The terms (April 1, 2026) describe MetriLAB AI, the MCP connection, as available only on paid plans.
Reporting limits without the add-on: the pricing page's table shows detailed analytics for the first 15 days on Starter, Advanced and Custom, and 2 Studio views with 5 versions. The Advanced Analytics help article says the 15 days apply to Advanced only and allows up to 10 versions per view. The pricing page calls it 3 dashboards per plan; the help article says 3 per brand.
User count and limits: the About page says more than 4 million professionals use Metricool, while the MCP page says 3.5 million or more. The About page also says Free is 'Forever free. No limits.', while the pricing page and help center cap it at 20 posts a month and 30 days of analytics.
Team roles: the terms list Client, Content Creator, Analyst, Editor and Administrator; the user-management help article lists Analyst, Editor, Manager, Content Creator and Client.
The Tradeoffs
Metricool Pros and Cons
What we love
- Free plan with no time limit and no card required
- Starter covers 5 brands from $20 a month billed annually
- Unlimited analytics history and up to 100 competitors on paid plans
- Meta, Google and TikTok Ads reporting, with campaign creation for Meta and Google
- Official MCP server for Claude, ChatGPT and other AI clients
- EU data storage and a 15-day withdrawal right on first purchases
What could be better
- Starter has a single login; team members need Advanced
- X costs $10 a month per account on top of the plan
- API, Zapier, Make and Data Studio are Advanced-only
- Full Studio and Campaign Dashboards need a paid add-on
- No refunds after 15 days or on renewals, including mid-cycle annual cancellations
- Metricool's pages disagree on several limits
The Audience
Who Should Use Metricool?
Best for: freelance social media managers
One person handling up to 5 or 10 client brands gets scheduling, analytics, competitor tracking and downloadable reports on Starter, which costs less per brand than per-channel or per-seat tools.
Best for: small agencies that report to clients
Advanced adds team roles, client approvals, custom report templates and the Data Studio connector across 15 to 50 brands, with ad reporting in the same place.
Skip if: you need enterprise care or heavy X publishing
Teams that need social listening, ticket-style customer care or many X accounts will pay for add-ons or outgrow Metricool; Hootsuite and Sprout Social target that work.
The Methodology
How We Reviewed Metricool
This is an editorial review, not a documented hands-on test. We didn't use a Metricool account for this review. It's based on Metricool's pricing page, help-center articles on plans, the Free plan, add-ons, refunds, plan management, the X add-on, billing and tax information, the mobile plan, user management, Data Studio, ad campaigns and fair use, its terms and conditions (April 1, 2026), legal notice, privacy policy, About, integrations, MCP, Flows, agency and contact pages, and its product updates for May to September 2026, all checked on October 13, 2026. Where Metricool's pages differ, we report both statements. No engagement, reach or time-saving results are claimed.
Our editorial evaluation considers product information, official documentation, pricing, features and professional experience. It is not a claim of documented hands-on testing.
Our review methodology →What changed
- : First published. Editorial review based on Metricool's pricing page, help-center articles on plans, the Free plan, add-ons, refunds, plan management, the X add-on, billing, the mobile plan, user management, Data Studio, ad campaigns and fair use, its terms and conditions, legal notice, privacy policy, About, integrations, MCP, Flows and contact pages, and its May to September 2026 product updates, all checked October 13, 2026. Sub-scores are provisional pending editorial approval.
The Field
Metricool vs The Competition
Metricool competes with schedulers priced per channel or social set and with per-seat enterprise suites. Prices below were checked on each vendor's pricing page on October 13, 2026.
| Tool | Starting Price | Free plan | Best Feature | BS Score |
|---|---|---|---|---|
| Metricool | Free; Starter from $20/mo billed annually ($25 monthly) for up to 5 brands | Yes | Planner and auto-publishing | 8.7/10 |
| Buffer | Free; Essentials $5/channel/mo ($60/yr) | Yes | Simple per-channel scheduling | 8.6/10 |
| Later | Starter $18.75/mo billed yearly | No | Visual planning for Instagram and TikTok | 8.4/10 |
| Hootsuite | Standard $99/user/mo billed annually | No | Enterprise publishing, listening and inbox | 8.2/10 |
| Sprout Social | Essentials $79/seat/mo billed annually ($99 monthly) | No | Customer care and deep reporting | Not yet reviewed |
Buffer: Buffer's free plan covers 3 channels with 10 scheduled posts each, and paid plans are priced per channel. It's simpler and cheaper for a few channels; Metricool includes more analytics, competitor tracking and ad reporting per brand.Read our Buffer review →
Later: Later's Starter plan covers one social set of 8 profiles and one user, with a 14-day trial and no free plan. Metricool's Starter covers up to 5 brands at a similar annual price.Read our Later review →
Hootsuite: Hootsuite prices per user, from $99 a month billed annually, with a 14-day trial. It suits larger teams; Metricool is far cheaper for solo managers and small agencies.Read our Hootsuite review →
Sprout Social: Sprout Social offers a 30-day free trial and per-seat plans aimed at support-heavy teams. BestStacked hasn't reviewed Sprout Social yet.
In The Wild
How People Actually Use Metricool
A freelancer with four local business clients
Starter for 5 brands ($20 a month billed annually) covers scheduling, analytics, competitors and monthly PDF reports. Skip X unless a client needs it, since each account adds $10 a month.
A 10-person agency with 20 clients
Advanced for 25 brands ($85 a month billed annually) adds team roles, client approval links, custom report templates and the Data Studio connector for combined client reports.
A creator selling through Instagram
Use Flows to send a link by DM to everyone who comments a keyword, track results in analytics, and boost top posts through the Meta Ads connection.
The Ecosystem
Metricool Integrations
Metricool connects to design and storage tools on Starter, and to automation, BI and its API on Advanced. Its MCP server works with AI assistants on every plan, per its pricing and help pages.
- →Canva and Google Drive (paid plans), Adobe Express
- →Meta Ads, Google Ads and TikTok Ads
- →Data Studio connector (Advanced and Custom)
- →Zapier and Make (Advanced and Custom)
- →Metricool API (Advanced and Custom)
- →MCP server for Claude, ChatGPT, Cursor, n8n and others
- →Website connectors for WordPress, Shopify, Wix, Squarespace and Google Tag Manager
- →Chrome extension for scheduling while browsing
Metricool says its MCP server is open source on GitHub and published on PyPI. White label and integration into your own platform are Custom-only, and the terms define standard API use for those plans as 500 calls per brand per month.
Common Questions
Metricool FAQ
The Final Word
Should You Use Metricool?
Metricool packs scheduling, analytics, competitor tracking, an inbox, reports and ad management into one plan priced by brand, and its Starter tier is inexpensive for a solo manager with several clients. Check the gates before you buy: one login on Starter, $10 a month for every X account, Advanced for the API and teams, and an add-on for the full reporting suite. Refunds are limited to 15 days after your first purchase. We score Metricool 8.7/10.
Yes, if
You manage several brands, want analytics, competitor tracking and client reports with your scheduler, and can work within Starter's single login or pay for Advanced.
No, if
You need several users on a tight budget, publish mostly to X, or want enterprise listening and customer-care tools.
About the reviewer
Carlos Gil
Founder & Editor, The Best Network
Carlos Gil is the bestselling author of The End of Marketing, a LinkedIn Top Voice, and founder of The Best Network. He brings 15+ years in marketing to practical reviews of AI, SaaS, email marketing, creator, and ecommerce software.
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