Best CRM for Small Business

#1

HubSpot

All-in-one CRM · Free (2 users) / Starter $20/seat/mo list, promo from $7

9.1

Start on the free CRM (2 users, 1,000 contacts, no time limit), then move to Starter, which lists at $20 per seat a month and bundles marketing, sales, service, content and data tools; HubSpot was showing a $7 new-customer price on October 19, 2026. The bill changes at Professional: Sales Hub Professional shows $90 a seat billed annually ($100 monthly) plus a required $1,500 onboarding fee.

#2

Zoho CRM

Budget CRM suite · Free (3 users); Standard $14/user/mo billed annually ($20 monthly)

8.8

Standard ($14 per user a month annual, $20 monthly) includes email integration and mass email, built-in calling, multiple pipelines, web forms and sales forecasting. Professional ($23 annual, $35 monthly) adds AI agents, process management, inventory and quotes. There's a free edition for 3 users and a 15-day trial with no card. Zoho also sells Bigin, a simpler pipeline CRM, from $7 per user a month.

#3

Pipedrive

Pipeline-first sales CRM · Lite $14/seat/mo yearly ($24 monthly); Growth $39 ($49 monthly)

9.0

Deals move as cards across stages, which makes Pipedrive quick for a small team to adopt. Lite ($14 a seat annual, $24 monthly) has no two-way email sync, automations or sequences, so most teams should price Growth ($39 annual, $49 monthly). Premium ($59 annual, $79 monthly) includes LeadBooster for web forms and chat. There's no free plan, but a 14-day trial with no card.

#4

Nutshell

Small-business sales CRM · Foundation $13/user/mo billed annually ($19 monthly)

8.6

Nutshell's pricing page lists webchat, an AI chatbot, a form builder, landing pages, email marketing capabilities and attribution reporting with every CRM subscription, plus free live support and no seat minimums or maximums. Foundation ($13 annual) caps you at 100 open leads; Growth ($25) adds activity reports, quotas and lead assignment; Pro ($42) adds sales automation, a meeting scheduler and 5 pipelines. 14-day trial, no card.

#5

GoHighLevel

CRM + marketing automation · $97/mo (Starter)

8.5

A flat $97 a month (or $970 a year) for unlimited users and contacts, with funnels, email, SMS and booking built in. That flat price is cheaper than per-seat CRMs once several staff need access, but calling, messaging and AI are usage-based extras, and the interface takes more setup than HubSpot or Pipedrive.

#6

Salesforce Starter Suite

Entry Salesforce · Free Suite (2 users); Starter $25/user/mo

8.4

Starter Suite is $25 per user a month, billed monthly or annually, with email nurture campaigns, lead scoring, sales flows, lead routing and a connected Slack workspace. Free Suite covers 2 users at no cost. The step up to Pro Suite is $100 per user a month, billed annually on a contract, for quoting, forecasting and more customization.

#7

Close

Phone and email sales CRM · Solo $9/user/mo billed annually ($19 monthly)

9.0

Close builds calling, SMS and email into the CRM from Essentials ($35 a user annual, $49 monthly). Solo ($9 annual, $19 monthly) is one user and 10,000 leads. Workflows, the power dialer and bulk email start on Growth ($99 annual, $109 monthly). Calling and SMS are billed at cost on top. 14-day trial with no card and a 30-day money-back guarantee.

#8

Salesflare

Auto-logging sales CRM · Growth $29/user/mo billed annually ($39 monthly)

8.5

Salesflare syncs Gmail or Outlook and calendars, pulls details from email signatures and tracks opens and clicks from Growth ($29 annual, $39 monthly), so the CRM fills itself in. Multi-step email sequences start on Pro ($49 annual, $64 monthly). No free plan, but a 30-day trial with no card.