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Claap Review
Reviewed by Carlos Gil · Founder & Editor, The Best Network
Updated 7 min readEditorially reviewed
Quick facts
- Starting price
- Free (300 min total) / Pro $32/license/mo billed yearly ($40 monthly)
- Free plan
- Yes
- Best for
- B2B sales and revenue teams on HubSpot or Salesforce that want call notes written into the CRM and coaching scorecards
- Platforms
- Web app, Chrome extension, desktop app, mobile app, Zoom/Meet/Teams bot, MCP server (API on Enterprise)
BestStacked Score
Weighted average of 5 categories. Methodology below.
Quick answer
Which Claap plan fills in my CRM?
Business. CRM auto-complete, which writes call details into Salesforce or HubSpot fields (Attio and Pipedrive too), is on Business and Enterprise only. Business costs $60 per license a month billed yearly ($75 monthly) and also adds AI coaching scorecards, deal insights, AI-generated emails and questions across all your meetings. Pro, at $32 yearly ($40 monthly), covers recording, 99+ language transcripts, advanced and custom AI summaries and 1,000 minutes a month.
- Free plan
- Basic is free: 10 videos per user and 300 minutes in total, with basic AI summaries, the Chrome recorder and the meeting bot. The pricing matrix doesn't include transcripts in 99+ languages on Basic.
- AI credits
- Pro includes 500 AI credits a month and Business 1,000, pooled per workspace. Each question you ask Claap costs one credit; transcripts don't use credits.
- Billing
- You pay for every paid license in the workspace, assigned or not. Trials of Pro or Business are opened by Claap's sales team.
- Skip it if
- You only want free meeting summaries. Fathom's free plan doesn't cap recordings, and Claap's CRM features need Business.
The Verdict
Claap is a strong option for B2B sales teams that want more than meeting notes. It records bot-free by default through its Chrome extension or desktop app, with a bot for Zoom, Meet and Teams when you want one, transcribes 99+ languages on paid plans, and on Business writes call details straight into Salesforce or HubSpot fields, scores calls against frameworks like MEDDIC and SPICED, and flags deal risks. It also keeps the async screen-and-camera video tools Claap started with. The catch is price and plan gating: the features sales teams buy it for sit on Business at $60 per license a month billed yearly, the free plan is a 300-minute trial, the API is Enterprise only, and the privacy policy hasn't been updated since June 2024. We score it 8.5/10.
Best for
B2B sales teams of 5 to 50 on HubSpot or Salesforce that want CRM fields filled from calls and coaching scorecards without a Gong-sized contract.
Skip if
You only need meeting summaries (Fathom or MeetGeek cost less), you need an API below Enterprise, or you can't pay for unassigned licenses.
The Background
What Is Claap?
Claap is an AI meeting recorder and sales notetaker made in France and now part of lemlist. It captures meetings bot-free by default through a Chrome extension or audio capture on every plan and a desktop app from Pro, and every plan can also send a meeting bot to Zoom, Google Meet and Microsoft Teams. A mobile app records in-person meetings, and on Pro and above calls from Aircall, Ringover and lemlist's VoIP import automatically. On top of transcripts and AI summaries, Claap's Business plan adds CRM auto-complete, deal insights, AI coaching and AI-generated follow-up emails, which positions it against conversation intelligence tools. Claap also keeps its original async video features: screen and camera recording, video replies and a collaborative workspace.
The Product
Claap Features: What You Actually Get
Bot-free recording, bot by choice
Claap records from its Chrome extension or audio capture on every plan, and from the desktop app on Pro and above; the desktop app records any call on your computer, including Slack huddles. Every plan also includes a meeting bot for Zoom, Meet and Teams, which the host has to admit from the waiting room. Claap's pricing matrix says the desktop app is for macOS, while its help center mentions Mac or Windows.
A rep records a prospect's Teams call without a bot joining, then records an internal Slack huddle from the desktop app.
Transcripts and AI summaries
Transcription covers 99+ languages on Pro, Business and Enterprise, and transcripts don't use AI credits. Every plan gets a basic AI summary; Pro adds advanced summaries, summary templates, custom templates, custom prompts and AI video editing. A live notepad turns your notes during the call into timestamped AI snapshots.
A sales team applies a discovery-call template so every summary lists pain points, budget, timeline and next steps in the same order.
CRM auto-complete
On Business and Enterprise, Claap writes call details into typed CRM fields. Salesforce and HubSpot are native, including custom objects and fields, with Attio and Pipedrive alongside them. You choose a sync mode per field: only if empty, append when possible, or always overwrite.
After a demo, Claap fills the HubSpot deal's next step, competitor and decision-maker fields without the rep typing anything.
AI coaching and deal insights
Business adds scorecards against MEDDIC, MEDDPICC, SPICED, SPIN, Challenger, Scotsman and BANT, per-role scorecards and talk metrics such as talk-to-listen ratio, longest monologue and question rate. Deal insights add AI deal summaries and risk warnings. Claap says it doesn't compute a forecast roll-up.
A sales manager reviews each new rep's MEDDPICC scorecard weekly and coaches on the qualification gaps that show up most.
Ask Anything and MCP
Asking questions about a single meeting starts on Pro; asking across meetings is on Business and Enterprise. Each question costs one AI credit, and answers cite timestamped sources. Claap's MCP server, which connects your meetings to Claude, ChatGPT, Cursor and other clients, is on every plan, including Free.
Before a pipeline review, a sales leader asks which open deals mentioned a competitor in the last month.
Async video and workspace
Screen and camera recording, camera filters and video replies are on every plan, with video stitching and custom thumbnails from Pro. Videos sit in a collaborative workspace with channels, and Slack can play videos and sync folders to public channels.
A product manager records a five-minute walkthrough instead of a meeting and collects comments from the team in Slack.
Retention, privacy and admin controls
Admins can set recording retention to 6 months, 1, 2 or 3 years, or indefinitely, and expired recordings are permanently deleted. Claap's site shows SOC 2 Type II, GDPR and "no training on your data" badges. Its privacy policy, last updated in June 2024, says data controlled by Claap is stored in an AWS EU region and that it uses OpenAI's Enterprise API. SSO with Okta and SCIM are Enterprise only.
A company sets a one-year retention policy for customer calls so recordings are deleted automatically.
Feature recap
- Bot-free recording by default, plus a Zoom/Meet/Teams bot on every plan
- 99+ language transcripts on paid plans
- Advanced and custom AI summary templates from Pro
- CRM auto-complete for Salesforce, HubSpot, Attio and Pipedrive (Business)
- Coaching scorecards and deal insights (Business)
- Ask Anything with cited answers; MCP on every plan
- Async screen and camera recording
- Retention controls; SSO and SCIM on Enterprise
The Numbers
Claap Pricing: Every Plan Explained
Claap charges per license per month in US dollars or euros, and yearly billing saves 20%. You're billed for every paid license in the workspace, whether it's assigned or not. AI credits are pooled across the workspace. Trials of Pro or Business are opened by Claap's sales team. Prices checked on October 10, 2026.
| Plan | Monthly | Annual | Included Features | Best For |
|---|---|---|---|---|
| Basic | $0 | $0 | 10 videos per user, 300 minutes in total, 3 video uploads, 3-month storage, basic AI summary, Chrome recorder, meeting bot, MCP | Trying Claap on a few meetings |
| Pro | $40/license | $32/license/mo | Unlimited recordings, 1,000 minutes/mo, 500 AI credits/mo, 99+ language transcripts, advanced and custom summaries, desktop app, 2-year storage, VoIP call imports | Teams that want better notes and async video |
| BusinessBest value | $75/license | $60/license/mo | Unlimited recording time, 1,000 AI credits/mo, CRM auto-complete, AI coaching, deal insights, AI-generated emails, Ask across all meetings, Zapier/Make/n8n and webhooks, 3-year storage | Sales and revenue teams |
| Enterprise | Custom | Custom | Custom AI credits, unlimited storage, SSO (Okta), SCIM, Claap API, workspace dashboard, white-glove onboarding, migration support, dedicated account manager | Larger organizations with security and API needs |
For sales teams, the real comparison is Business at $60 per license a month billed yearly ($75 monthly), because that's where CRM auto-complete, coaching and cross-meeting questions live. Pro at $32 is priced well above Fathom Premium ($16 billed annually) and MeetGeek Pro ($9.99), so it's worth it mainly if you also use Claap's async video tools or want its summary templates. Watch two billing details: you pay for every paid license in the workspace even if it isn't assigned, and AI credits are pooled, so a few heavy question-askers can use up the team's allowance. Pro's 1,000 minutes a month is about 16 hours of recording per license.
Pricing scenarios
What Claap costs for a sales team: three calculations
These are our calculations from Claap's published USD prices on October 10, 2026, not quotes.
Calculation 1, a five-rep sales team on Business. 5 × $60 = $300 a month billed yearly ($3,600 a year), or 5 × $75 = $375 billed monthly. The team shares 1,000 AI credits a month.
Calculation 2, the same team on Fathom Business. Fathom's Business plan, which also writes call insights into CRM fields, is $25 per user a month billed annually: 5 × $25 = $125 a month. Claap costs $175 a month more; the difference buys coaching scorecards against sales frameworks, deal risk insights, Attio and Pipedrive auto-fill and async video.
Calculation 3, a mixed team. If 5 reps need Business and 10 colleagues only need Pro for notes and async video, that's 5 × $60 + 10 × $32 = $620 a month billed yearly. Remember that every paid license is billed, assigned or not.
The Tradeoffs
Claap Pros and Cons
What we love
- Bot-free recording by default, with a bot available on every plan
- CRM auto-complete writes to typed Salesforce, HubSpot, Attio and Pipedrive fields
- Coaching scorecards for MEDDIC, MEDDPICC, SPICED, BANT and more
- 99+ language transcripts on paid plans, without using AI credits
- MCP server on every plan, including Free
- Async screen and camera video in the same tool
What could be better
- CRM auto-complete, coaching and cross-meeting questions need Business ($60/license/mo yearly)
- Free plan is capped at 300 minutes in total and 10 videos per user
- Claap API is Enterprise only
- Billed for every paid license in the workspace, assigned or not
- Slack sharing works with public channels only
- Privacy policy dates from June 2024 and names only OpenAI as the AI provider
The Audience
Who Should Use Claap?
Best for: sales teams that want CRM fields filled from calls
On Business, Claap writes next steps, competitors and qualification details into HubSpot or Salesforce fields and scores calls against your framework. It's priced well below enterprise conversation intelligence contracts, though above simpler note-takers.
Best for: teams that mix live calls with async video
Pro combines meeting notes with screen and camera recording, so a team can replace some status meetings with recorded walkthroughs in the same workspace.
Skip if: you just need meeting summaries
Fathom's free plan doesn't cap recordings, and MeetGeek Pro is $9.99 per user billed annually. Claap's distinctive features start at $60 per license.
The Methodology
How We Reviewed Claap
This is an editorial review, not a documented hands-on test. We didn't use a Claap account. It's based on Claap's pricing page and comparison matrix, product pages, help center articles, integrations page, Trust Center and privacy policy, all checked on October 10, 2026. Language counts, AI capabilities and security badges are Claap's own claims. The cost scenarios are our calculations from published prices. Where Claap's pages conflict, for example on desktop app platforms and Basic-plan languages, we report both statements.
Our editorial evaluation considers product information, official documentation, pricing, features and professional experience. It is not a claim of documented hands-on testing.
Our review methodology →What changed
- : First published. Editorial review based on Claap's pricing page, product pages, help center, integrations page, Trust Center and privacy policy, checked on October 10, 2026.
The Field
Claap vs The Competition
Claap sits between AI note-takers and conversation intelligence platforms. Scores come from each tool's own BestStacked review where we have one.
| Tool | Starting Price | Free plan | Best Feature | BS Score |
|---|---|---|---|---|
| Claap | Free (300 min total) / Pro $32/license/mo billed yearly ($40 monthly) | Yes | Bot-free recording, bot by choice | 8.5/10 |
| Fathom | Free; Premium $16/mo billed annually ($20 monthly) | Yes | Free plan with unlimited recordings | 4.6/5 |
| MeetGeek | Free (3 hours/mo); Pro $9.99/user/mo billed annually ($15.99 monthly) | Yes | Bot-free capture and 100+ languages at a low price | 8.8/10 |
| Otter | Free (300 min/mo); Pro $8.33/mo billed annually ($16.99 monthly) | Yes | Live transcription and archive search | 8.8/10 |
| Gong | Quote-based | No | Enterprise revenue intelligence | Not yet reviewed |
| Avoma | Startup $19/seat/mo billed annually ($29 monthly) | No | Meeting assistant with conversation intelligence | Not yet reviewed |
Fathom: Fathom is the cheaper way to get meeting summaries and, on its $25 Business plan, CRM field sync. Claap adds coaching frameworks, deal insights and async video.Read our Fathom review →
MeetGeek: MeetGeek covers bot-free capture, many languages and a long CRM list for far less per seat. Claap goes further on CRM field auto-fill and sales coaching.Read our MeetGeek review →
Otter: Otter is a general-purpose transcription tool with live notes. Claap is built around sales workflows.Read our Otter review →
Gong: Gong sells per-user licenses plus a platform fee by quote. Claap publishes its prices, which makes it easier to budget for a smaller team.
Avoma: Avoma also combines notes with conversation intelligence and has a 14-day trial. Compare which plan includes CRM updates and coaching in each.
In The Wild
How People Actually Use Claap
A 10-rep SaaS sales team on HubSpot
Put reps on Business so Claap fills deal fields after every call, score discovery calls against MEDDPICC, and review deal risk warnings before forecast calls.
A founder-led sales team
Start on Free to test bot-free recording, then move to Pro for summary templates and 1,000 minutes a month, and to Business when CRM entry becomes the bottleneck.
A remote product team
Use Pro for meeting notes and recorded walkthroughs, share videos into public Slack channels, and connect meetings to Claude through the MCP server.
The Ecosystem
Claap Integrations
Claap's integrations page lists meeting platforms, calendars, work tools, VoIP dialers, CRMs and automation platforms. Many integrations depend on the plan.
- →Zoom, Google Meet, Microsoft Teams, Google Calendar, Outlook Calendar (every plan)
- →Notion, Slack (public channels), Linear (every plan)
- →Jira, GitHub, ClickUp, Confluence, Trello, Asana (embeds)
- →Aircall, Ringover, lemlist VoIP, Allo (Pro and up)
- →HubSpot, Salesforce, Attio, Pipedrive (Business and up)
- →Gong, Zapier, Make, n8n, webhooks (Business and up)
- →Gmail and Outlook mailbox sync
- →MCP server for Claude, ChatGPT and Cursor (every plan)
- →Claap API (Enterprise)
CRM integrations and automation platforms start on Business, and the API is Enterprise only. If you're on Pro and want summaries in your CRM, you'll need to upgrade or use the MCP server.
Common Questions
Claap FAQ
The Final Word
Should You Use Claap?
Claap earns its place for sales teams that want calls to update the CRM and feed coaching, not just produce notes. Bot-free recording by default, CRM auto-complete with field-level sync rules and framework scorecards make Business a credible lighter alternative to enterprise conversation intelligence. For plain meeting notes it's expensive next to Fathom and MeetGeek, the free plan is a short trial, and the API needs Enterprise. Run the sales-led trial on Business with your real CRM fields before committing. We score Claap 8.5/10.
Yes, if
You run a sales team on HubSpot, Salesforce, Attio or Pipedrive and want CRM fields filled and calls scored without an enterprise contract.
No, if
You only need meeting summaries, need an API below Enterprise, or want the lowest per-seat price.
About the reviewer
Carlos Gil
Founder & Editor, The Best Network
Carlos Gil is the bestselling author of The End of Marketing, a LinkedIn Top Voice, and founder of The Best Network. He brings 15+ years in marketing to practical reviews of AI, SaaS, email marketing, creator, and ecommerce software.
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